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Table of Contents

    • 1Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
      • 1.1Boards of Directors
      • 1.2Corporate Ethics and Social Responsibility
      • 1.3Understanding Thought Patterns: A Key to Corporate Leadership?
      • 1.4Conclusion
    • 2Mastering Strategy: Art and Science

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      • 2.1Defining Strategic Management and Strategy

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      • 2.2Intended, Emergent, and Realized Strategies

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      • 2.3The History of Strategic Management

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      • 2.4Understanding the Strategic Management Process

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      • 2.5Conclusion

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    • 3Leading Strategically

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      • 3.1Vision, Mission, and Goals

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      • 3.2Assessing Organizational Performance

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      • 3.3The CEO as Celebrity

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      • 3.4Entrepreneurial Orientation

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      • 3.5Conclusion

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    • 4Evaluating the External Environment

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      • 4.1The Relationship between an Organization and Its Environment

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      • 4.2Evaluating the General Environment

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      • 4.3Evaluating the Industry

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      • 4.4Mapping Strategic Groups

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      • 4.5Conclusion

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    • 5Managing Firm Resources

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      • 5.1Resource-Based Theory

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      • 5.2Intellectual Property

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      • 5.3Value Chain

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      • 5.4Beyond Resource-Based Theory: Other Views on Firm Performance

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      • 5.5SWOT Analysis

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      • 5.6Conclusion

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    • 6Selecting Business-Level Strategies

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      • 6.1Understanding Business-Level Strategy through “Generic Strategies”

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      • 6.2Cost Leadership

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      • 6.3Differentiation

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      • 6.4Focused Cost Leadership and Focused Differentiation

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      • 6.5Best-Cost Strategy

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      • 6.6Stuck in the Middle

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      • 6.7Conclusion

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    • 7Supporting the Business-Level Strategy: Competitive and Cooperative Moves

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      • 7.1Making Competitive Moves

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      • 7.2Responding to Competitors’ Moves

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      • 7.3Making Cooperative Moves

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      • 7.4Conclusion

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    • 8Selecting Corporate-Level Strategies

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      • 8.1Concentration Strategies

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      • 8.2Vertical Integration Strategies

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      • 8.3Diversification Strategies

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      • 8.4Strategies for Getting Smaller

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      • 8.5Portfolio Planning and Corporate-Level Strategy

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      • 8.6Conclusion

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