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Advertising and Promotion in Real Time

v1.0 Michael Solomon, Lisa Duke Cornell, and Amit Nizan

Acknowledgments

The authors would like to thank the following colleagues who have reviewed the text and provided comprehensive feedback and suggestions for improving the material:

Neil AlpersteinLoyola College
William ArdenAugsburg College
Dan BagleyUniversity of South Florida
Carl BergemannArapahoe Community College
Samuel BradleyTexas Tech University
Rusty BrooksHouston Baptist University
Janice Bukovac-PhelpsMichigan State University
Yolanda CalFlorida International University–BBC campus
Patrali ChatterjeeMontclair State University
Sudhir ChawlaAngelo State University
David FlemingUniversity of South Florida
Traci FrelingUniversity of Texas–Arlington
S. J. GarnerEastern Kentucky University
John GaskinsLongwood University
Donna GrayButler University
Jacqueline KacenUniversity of Houston
Dee KnightUniversity of North Texas
Barbara LaffertyUniversity of South Florida
Dana LanhamUniversity of North Carolina at Charlotte
Aron LevinNorthern Kentucky University
Michael McBrideTexas State University–San Marcos
Donn Miller-KermaniBrevard Community College
Jay MowerUniversity of Houston
Darrel MuehlingWashington State University
Tom MuellerUniversity of Florida
Alex OrtizTexas Tech University
Judy OskamTexas State University
Becky ParkerMcLennan Community College
Nadia PomirleanuUniversity of Central Florida
Don PurdyUniversity at Albany
Jodi RadoshAlvernia College
Richard ResoTulane University
Kim RichmondSaint Joseph's University
Sonny SmithCollege of DuPage
Barry SolomonFlorida State University
Melissa St. JamesCalifornia State University–Dominguez Hills
Jorge VillegasUniversity of Florida
Rod WarnickUniversity of Massachusetts–Amherst
Irene WheelerCentral Virginia Community College
Janice WilliamsUniversity of Central Oklahoma
Janice XuCabrini College
Sukki YoonBryant University

In addition, a select group of instructors assisted the development of this material by actually using it in their classrooms. Their input, along with their students’ feedback, has provided us critical confirmation that the material is effective and impactful in the classroom:

Audrey Ashton-SavageUniversity of New Hampshire
Carl BergemannArapahoe Community College
Rusty BrooksHouston Baptist University
Margaret BruceManchester Business School
Yolanda CalFlorida International University–BBC campus
Curtis MatthewsTexas Tech University
Wendy MaxianTexas Tech University
Robert MeedsTexas Tech University
Donn Miller-KermaniFlorida Institute of Technology
Tom MuellerUniversity of Florida
Becky ParkerMcLennan Community College
Anthony RackaSiena Heights University
Jodi RadoshAlvernia University
Richard ResoTulane University
Melissa St. JamesCalifornia State University–Dominguez Hills
Jorge VillegasUniversity of Florida
Marc WeinbergerUniversity of Massachusetts
Janice XuCabrini University
Judith ZolkiewskiManchester Business School

The authors also appreciate the efforts of a fine group of instructors who have assisted the project by developing supplementary materials:

Rusty Brooks, Houston Baptist University, developed the Instructor’s Manual, Test Item File, Student Quizzes, and PowerPoint Lecture Slides.

Kim Richmond, Saint Joseph’s University, developed the Video Learning Segments and contributed visual and video segments to the text.