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Principles of Marketing

v4.0 Jeff Tanner and Mary Anne Raymond
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Acknowledgments

The authors would like to thank the following reviewers for their feedback, which helped shape the fourth edition:

  1. CherylAnn Farrell, Colorado State University—Global Campus

  2. Dennis Hill, Southern New Hampshire University

  3. Dr. David C. Kimball, Elms College

  4. Ronald Kustek, Cabrillo College

  5. Dr. Tammie Lang, Bellevue University

  6. Greg Luce, Bucks County Community College

  7. Judith E. Orfao, MBA, Middlesex Community College

  8. Dr. Carla Patalano, New England College of Business

  9. Jeff W. Totten, McNeese State University

  10. Barbara Ross Wooldridge, University of Texas at Tyler

The authors would like to thank the following reviewers for their feedback, which helped shape the third edition:

  1. Karen L. Ekstein, George Brown College

  2. Alan W. Jackson, Peru State College

  3. Dr. Bahram Mahdavian, California State University of Los Angeles 

  4. Ahmad Mohamed Assaad Mahmoud, Ain Shams University

  5. Patrick J. Donahue, Adjunct Instructor Northern New Mexico University

  6. E. Lynn Addison, Brewton-Parker College

  7. Kevin Logan, Anne Arundel Community College

The authors would like to thank the following reviewers for their feedback, which helped shape the second edition:

  1. Stephen M. Berry, Anne Arundel Community College

  2. Bob Conrad, PhD, APR, Conrad Communications, LLC

  3. Ted Lapekas, SUNY/Empire State College

  4. Donald G. Purdy, University at Albany

  5. Elizabeth F. Purinton, Marist College

  6. Kelly Sell, Bucks County Community College

  7. Richard L. Sharman, Lone Star College-Montgomery

  8. Gary Tucker, Northwestern Oklahoma State University

  9. Gregory R. Wood, Canisius College

  10. Anne Zahradnik, Marist College

The authors would like to thank Camille Schuster for her input, examples, and feedback on the first edition chapters. The authors would also like to thank the following colleagues who reviewed the first edition text and provided comprehensive feedback and suggestions for improving the material:

  1. Christie Amaot, University of North Carolina, Charlotte

  2. Andrew Baker, Georgia State University

  3. Jennifer Barr, The Richard Stockton College of New Jersey

  4. George Bernard, Seminole Community College

  5. Patrick Bishop, Ferris State University

  6. Donna Crane, Northern Kentucky University

  7. Lawrence Duke, Drexel University

  8. Mary Ann Edwards, College of Mount St. Joseph

  9. Paulette Faggiano, Southern New Hampshire University

  10. Bob Farris, Mt. San Antonio College

  11. Leisa Flynn, Florida State University

  12. Renee Foster, Delta State University

  13. Alfredo Gomez, Broward College

  14. Jianwei Hou, Minnesota State University, Mankato

  15. Craig Kelley, California State University, Sacramento

  16. Marilyn Liebrenz-Himes, George Washington University

  17. Alicia Lupinacci, Tarrant County College

  18. John Miller, Pima Community College, Downtown

  19. Melissa Moore, Mississippi State University

  20. Kathy Rathbone, Tri-County Community College

  21. Michelle Reiss, Spalding University

  22. Tom Schmidt, Simpson College

  23. Richard Sharman, Lonestar College

  24. Karen Stewart, The Richard Stockton College of New Jersey

  25. Victoria Szerko, Dominican College

  26. Robert Winsor, Loyola Marymount University