The Sustainable Business Case Book | Ross Gittell, Matt Magnusson, and Michael Merenda

- 1Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks
- 2The Science of Sustainability
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  - 2.1Introduction
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  - 2.2Sustainability Economics
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  - 2.3Life and Climate System of Earth
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  - 2.4Human Activity Impacts on Ecosystems
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  - 2.5In-Depth Discussion of Sustainability Topics
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- 3Government, Public Policy, and Sustainable Business
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  - 3.1Introduction
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  - 3.2Factors That Influence Public Policy
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  - 3.3Business and Government Relations: How Do Government and Business Interact?
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  - 3.4Market Failures and the Role of Public Policy
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  - 3.5Public Policy Features and Examples
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  - 3.6Environmental and Energy Policies
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- 4Accountability for Sustainability
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  - 4.1Overview
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  - 4.2Sustainability Reporting
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  - 4.3Sustainability Reporting Process
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  - 4.4Sustainability Reporting Guidelines and Frameworks
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  - 4.5Certification
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  - 4.6Life Cycle Management and Sustainability
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  - 4.7Conclusion
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- 5Entrepreneurship, Innovation, and Sustainable Business
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  - 5.1Introduction
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  - 5.2Overview of Entrepreneurship
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  - 5.3The Keys to Successful Sustainability Entrepreneurship
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  - 5.4Innovation and Sustainability
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  - 5.5Conclusion
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- 6Sustainable Business Marketing
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  - 6.1What Is Sustainable Marketing?
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  - 6.2Green Marketing Strategy and the Four P's of Marketing
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  - 6.3Market Barriers to Sustainability Products
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  - 6.4Business Risks of Sustainability Marketing
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  - 6.5Keys to Marketing a Sustainable Brand
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- 7Case: Sustainable Business Entrepreneurship: Simply Green Biofuels
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  - 7.1Introduction to Simply Green
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  - 7.2Biodiesel
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  - 7.3The Challenges and Overcoming Them
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  - 7.4Getting the Business Off the Ground
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  - 7.5The Keys to Success
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  - 7.6Why No Profits?
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  - 7.7Limits of Always Focusing on Doing the Right Thing
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  - 7.8Conclusion
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  - 7.9Appendix: Simply Green Timeline
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- 8Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product
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  - 8.1Introduction
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  - 8.2Marketing Focus on the Triple Bottom Line: People, Planet, and Profit
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  - 8.3Taking Seventh Generation to the Next Level: The Challenge Ahead
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- 9Case: Brewing a Better World: Sustainable Supply Chain Management at Green Mountain Coffee Roasters, Inc.
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  - 9.1Introduction
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  - 9.2Green Mountain’s Sustainable Business Model
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  - 9.3The Coffee Industry’s Supply Chain
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  - 9.4Sustainability and Corporate Social Responsibility at Green Mountain Coffee Roasters, Inc.
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  - 9.5Going Forward
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- 10Case: Oakhurst Dairy: Operations Management and Sustainability
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  - 10.1Overview
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  - 10.2Introduction
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  - 10.3Greenhouse Gases (GHGs) and the US Dairy Industry
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  - 10.4Oakhurst: Improving Business Value through Sustainable Practice
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  - 10.5Going Forward: Opportunities and Challenges
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- 11Case: Accounting for Sustainability: How Does Timberland Do It and Why?
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  - 11.1Introduction
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  - 11.2Sustainability Reporting at Timberland
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  - 11.3Business Value of Sustainability Reporting
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  - 11.4Looking Forward: New Corporate Parent and New Corporate Social Responsibility Leader
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- 12Case: Sustainable Investing: Pax World Helping Investors Change the World
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  - 12.1For Tomorrow
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  - 12.2Introduction to Socially Responsible Investing (SRI)
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  - 12.3Pax World
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  - 12.4Pax World’s Approach to Investing
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  - 12.5Pax World Looking Forward
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- 13Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt
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  - 13.1Introduction
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  - 13.2Stonyfield Farm: A Sustainability-Focused Start-Up
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  - 13.3Stonyfield’s Social Mission
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  - 13.4Organics and Natural Foods Industry
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  - 13.5Stonyfield’s Strategy and Execution
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  - 13.6Moving On
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  - 13.7Conclusion
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