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Marketing Analytics
A Comprehensive Guide

v1.0 Christina J. Inge

About the Author

Author photo.

Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area.

She teaches digital marketing at the Master’s level at the Harvard University Division of Continuing Education and the Northeastern University College of Professional Studies, where she is a faculty advisor to and the founding Creative Director of Husky Communications, the University's student-run marketing agency. She has won the Joanne Fussa Distinguished Teaching Award at Harvard University.

Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. She has worked with well established brands such as Nissan, Smithsonian, Pega Systems, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the Future of Marketing award. She has been a Masschallenge and Techstars mentor and has served on the board of IEEE Entrepreneur’s Network.

Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming. She is currently working on her EdD at Northeastern University, proving you are never too old to keep on learning.