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Organizational Behavior
Bridging Science and Practice

v5.0 Talya Bauer and Berrin Erdogan

1.5 Learning and Retention

Learning Objectives

  1. Understand what learning means.

  2. Summarize key factors related to learning and retention success.

  3. Explore strategies for effective learning and retention.

Learning and Retaining Information

Have you ever wondered how humans learn?  is defined as a relatively permanent change in knowledge or skill produced by experience. Let’s break down this definition to emphasize the key pieces needed to establish that learning has taken place. First, no learning occurs if it does not last. Second, if a person already knew the content and then took a test and scored 100 percent, that doesn’t indicate learning happened recently; of course, at some point, this person learned the material on the exam. Finally, experience can occur in many ways. Hearing about another person’s experience, reading a book, or practicing a new skill are all types of experiences. However, as simple as the definition of learning is, we know that learning is a complex process. Factors affecting whether learning occurs include learner characteristics such as ability, readiness, and motivation to learn. The learning environment and context also matter, such as where learning takes place, what needs to be learned, and how similar or dissimilar the new knowledge or skill is to previous learning. Another key aspect to consider when thinking about learning is how much is retained over time and how we can enhance . We know that the retention of information three days after a meeting or other event is six times more effective when information is presented using a combination of visual and oral modes compared to only using oral methods like speaking. In the end, based on meta-analytic summaries of the training literature, we know that learning outcomes are most strongly related to motivation and mental ability.

Memory

Human memory is foundational in all we do. refers to our ability to retain and recall information. We retain memories for different periods of time. There are memories that we retain for only a few seconds or hours, which are called short-term memories. Memories that last months and years are called long-term memories. When taking university classes, the goal is to have you both learn and retain information over time so that you have access to it when you encounter relevant situations. Yes, you could search for a definition of authentic leadership if someone asked you what it is. But, it is much more useful if you understand what it is, understand when it is normally helpful or not, and recognize if it makes sense to employ in a given leadership context. You may not be a manager of others when you are taking this course. This means that if you only retain the information in this book for a few weeks, you won’t have access to it when you may need it to help you be effective later in school or at work. To understand more about how you can use what we know about memory and how to acquire and retain information in this course and in your life in general, we cover chunking, repetition, the importance of meaning and motivation, and techniques for learning.

Techniques to Enhance Memory and Learning

8.46 to 12.06How many people would like to improve
their memory? All of us, right?
13.2 to 17.7Memory failures are common. We all
have memory failures in our daily life,
18.9 to 23.1and this is perfectly normal, whether
it be forgetting your car keys,
23.13 to 25.44not remembering the
name of an acquaintance,
25.62 to 29.97or failing to show up for an appointment
on time. We all forget things.
31.5 to 34.56We're not computers and our
memories are not perfect,
35.22 to 39.03but there are things that we can do
to improve our memory functioning.
40.92 to 45.78Let's imagine for a minute that
you have a medical illness that
46.05 to 49.74causes impaired memory,
substantially impaired memory.
50.73 to 52.86There are many illnesses
out there like this.
53.07 to 56.82Some have neurological causes
like multiple sclerosis,
56.88 to 61.86traumatic brain injury, stroke.
Others have non neurological causes,
62.73 to 66.72disorders such as cardiac
failure, diabetes,
66.93 to 68.58or perhaps major depression.
69.69 to 72.27There are thousands of people
out there that struggle,
72.27 to 76.23really truly struggle with their
memory functioning every single day,
77.73 to 78.75but we can help them.
81.09 to 85.71Recent research at Kessler
Foundations has focused on memory
85.74 to 90.15rehabilitation, and I'm here to tell
you today that we are making progress.
92.305 to 95.7But before I go on to tell you about
some of the techniques we've developed,
96.24 to 99.27I want to talk for just a
minute about the memory process.
100.08 to 102.96Memory is actually a
very complicated process,
103.86 to 106.95but it gets blamed for a lot of
things it doesn't necessarily fail at.
108.24 to 112.71So memory is composed of three
stages. The first is encoding,
113.13 to 116.79the second is consolidation,
and the third is retrieval.
117.51 to 119.34Today I am focusing on encoding,
119.97 to 124.32and the reason I'm focusing on encoding
is because that is where the vast
124.32 to 126.72majority of memory failures occur.
128.31 to 133.29When I use the term encoding, what I'm
referring to is learning new information.
133.86 to 136.47Many of us think of learning
and we think about students,
136.47 to 140.34and indeed students do a lot of learning
and it's actually their full-time.
140.34 to 141.87Job is to learn information,
142.59 to 146.1but we learn things every
single day of our lives.
146.25 to 149.91We are constantly relying on
our learning and memory system.
151.5 to 154.89So you may need to remember
what to get at the store.
154.92 to 158.94You may need to remember a series
of to-do items throughout your day.
159.18 to 160.95You're learning the name
of a new acquaintance,
160.95 to 165.33you're learning a new process that
you might have to perform at work.
165.39 to 169.86There are so many memory taxing situations
in our daily lives that we can only
169.86 to 172.98improve our lives by learning
this new information.
175.08 to 177.99So how do we do that? Well,
at Kessler Foundation,
178.02 to 182.68we've identified several
techniques that aid in learning new
182.68 to 185.86information, and I'm going to tell you
about two of those techniques today.
186.82 to 188.17The first one is imagery.
189.52 to 194.32Imagery is the process by
which we attach a mental image
194.38 to 198.82or picture to a verbal idea. And you
can do this with almost anything.
199.36 to 203.41To take a simple example, let's say
you need to remember the word house.
204.16 to 208.6You might picture your
house by doing this.
208.66 to 213.04What you're essentially doing is
forcing your brain to duly encode
213.04 to 213.873information.
214.72 to 219.16So the word house is being processed
and remembered by your verbal memory
219.16 to 223.12networks. In our society, that's
what we rely on constantly.
224.74 to 229.24The image of the house is being
processed and remembered by your visual
229.24 to 233.65spatial memory system, which is
located more posteriorly in your brain.
234.73 to 239.65So what you're doing is you're increasing
your brain activity and you're helping
239.65 to 243.73your brain to learn new information
in more than one manner.
245.05 to 247.69So many people say, well,
how does this help me?
247.75 to 250.12I have to remember six
or eight things to do.
250.33 to 252.55And instead of remembering
the things to do,
252.55 to 255.61what you're simply telling me to
do is remember a bunch of pictures.
255.85 to 260.68I still have to remember a whole bunch
of stuff, and that's my problem. Well,
260.68 to 265.3the secret is to combine
unrelated material into one
265.3 to 266.133image.
266.59 to 271.24So you can take 5, 6, 7 ideas and
you can incorporate them into one
271.33 to 274.24image. And I'm going to
show you an example of this.
275.17 to 278.32Let's say that you're leaving for work
in the morning, rushing out the door.
278.62 to 280.45You have no paper, you
can't write anything down.
280.78 to 283.51You have to remember to
call your mother that day.
284.41 to 289.03You have to remember to buy butter
and apples on your way home.
290.05 to 293.77You have to remember to pick up coffee
for your 9:00 AM meeting because you want
293.77 to 297.64that meeting to go well, and
coffee always helps. And finally,
297.64 to 300.46you need to remember that last
night when you were working,
300.64 to 303.97you had to change your network
password and it's now blossom.
306.13 to 310.18Those are five completely unrelated
pieces of information that you're going to
310.18 to 313.54need throughout your day. You
can combine them into one image,
313.75 to 315.19and I'm going to show you how.
315.19 to 319.39If you look on the screen in the
center of the screen, you see a face,
319.66 to 323.89a picture of a mother that is best,
325.15 to 329.23that the best image of the mother
that you can use is your own mother,
329.53 to 331.84because that's the most
salient image for you.
332.14 to 335.02That's the easiest image of a
mother for you to call to mind.
335.71 to 339.61So that would be person,
specific, Jane's mother,
339.7 to 343.78probably different from
Tom's mother. Next,
343.78 to 347.05you'll notice that the particular mother
on the screen is sitting in a butter
347.05 to 350.74churner. And this is to
demonstrate an example.
351.67 to 355.06Perhaps the person who needs to remember
this information is a history buff,
355.72 to 359.45and the image of butter churner
pops to his mind very simply.
359.81 to 362.63So that's how he portrays his mother.
362.96 to 365.18That is not going to work for most of us,
365.57 to 369.65but it will work for this one individual.
So this is how he pictures his mother
371.48 to 375.83on the table next to the
mother, you see an apple here,
375.83 to 377.42it's pictured as a red apple,
377.93 to 381.32but perhaps you like green
apples or you like gold apples.
381.35 to 383.84So maybe you picture a
different apple on the table.
384.32 to 386.18If your mother really likes apples,
386.18 to 388.04you might picture your
mother eating that apple.
388.76 to 392.96Anything that makes that image more
salient and more specific to your
392.96 to 395.15experiences and your memories
397.01 to 399.98next to the apple, you have
that cup of coffee. Remember,
399.98 to 402.83you have to pick up coffee on
your way to your 9:00 AM meeting.
404.12 to 407.09I want you to notice something
about that cup of coffee.
408.08 to 411.65That cup of coffee isn't an on-the-go
cup, and there's a reason for that.
412.52 to 414.86The reason is that when I have my coffee,
414.86 to 418.31I never ever sit down at a
table and have a cup of coffee.
418.97 to 420.98I'm always running from
one place to another,
420.98 to 425.75and I have the on-the-go cup in my
hands. That's salient to me. My husband,
425.75 to 426.62on the other hand,
426.65 to 430.67sits down at the kitchen table and has
his cup of coffee in his mug every single
430.67 to 432.83morning. His image would be different,
433.25 to 438.2his coffee would be in his mug because
that's a very easy image for him to
438.2 to 439.033call to mind.
440.87 to 444.68The final thing you had to remember was
that last night you had to change your
444.68 to 446.93network password to the word blossom.
448.49 to 453.47That seems like it should be easy
to picture blossoms, fairly simple.
453.47 to 458.24You could picture a bouquet of
flowers, you could picture a garden.
458.69 to 461.45You could picture many, many
different things, tulips, roses.
462.41 to 466.79But how do you remember that the
word you need to retrieve is blossom,
467.3 to 471.74not bouquet, not tulips, not
garden. It's blossom. Well,
471.74 to 473this is how I would do it.
473.6 to 478.37I associate the word blossom most
strongly with the cherry blossoms that
478.37 to 479.6bloom in Washington dc.
480.17 to 483.77That's just the strongest
memory of that word to me.
483.98 to 487.58So that's what I imagine. Someone
else may be very different.
488.57 to 492.41So as you can see, you
could take several very,
492.41 to 494.54very different pieces of information,
495.02 to 499.88combine them into one image and make
those items much easier for you to
499.88 to 500.99remember. So now,
500.99 to 504.26instead of remembering that you have
to do these five things throughout the
504.26 to 506.99course of your day, you have one image.
507.23 to 509.3And when you visualize that in your mind,
509.63 to 513.11it calls to mind these five different
things that you must do throughout your
513.11 to 517.04day. Now,
517.04 to 518.63let's move on to another technique.
519.29 to 524.15And the reason I present these techniques
together is because very often we
524.15 to 525.26teach them together.
525.5 to 530.45We have a treatment protocol where we
teach patients with MS and patients who
530.45 to 534.65have traumatic brain injury to use
these techniques in their daily life.
535.47 to 537.81The second technique is context.
538.71 to 543.36Context refers to what
comes before or follows a
543.36 to 546.69word. So if I need to
remember the word house,
546.69 to 548.34going back to our previous example,
548.64 to 551.82I might say the old house
on the hill was charming.
553.38 to 558.18I've enriched my memory for that
word by providing more semantic
558.18 to 562.35meaning to it. It's old, it's
charming, and it's up on a hill.
562.8 to 564.72It's a much richer memory for me. Now,
567.99 to 569.25just like imagery,
569.85 to 573.33you can do this with
extremely unrelated material.
574.08 to 576.06So now let's use another
daily life example.
576.06 to 579.9Let's say that you're running to the store
and you have to pick up string beans,
580.05 to 581.97hot sauce, and a mop.
582.81 to 587.76Three completely unrelated items
located in different parts of the store
588.12 to 591.09that have very different uses.
How might you remember this?
591.09 to 593.13How might you put this into a context?
594.45 to 599.43What you could create is a
mini story where a man walks
599.43 to 602.79into a restaurant, he orders
string beans with hot sauce on it,
603.21 to 606.3proceeds to get ill, and the busboy
hats to come over with a mop.
607.47 to 611.7It's a little bit crazy, not likely
to see it in your everyday life.
612.09 to 612.81However,
612.81 to 617.16that little bit of eccentricity makes
it easier for you to remember it.
619.14 to 624.03So the true power of context
comes when you combine it with
624.03 to 627.93the imagery. And I'm going to
show you how to do that now.
628.29 to 632.37So you have your little story of the man
in the restaurant ordering the string
632.37 to 637.2peas and the hot sauce. Let's create
a mental image around that story.
638.97 to 642.72Your image might be a static picture
because that's how you think.
643.02 to 647.88So you have a picture in your mind of
a young man sitting in a restaurant and
649.23 to 652.98he has string beans in front
of him with hot sauce on top,
653.46 to 655.65and maybe you have the
busboy off to the right,
655.83 to 660.21holding the broom with his hand on his
hip, waiting for that man to get sick.
660.63 to 663.87So that's one image if you'd
like to do it in an image format.
664.59 to 667.62Someone else may think
more in a movie reel.
668.37 to 671.4Perhaps someone else would envision
the man walking into the restaurant,
671.4 to 673.83sitting down, ordering his hot
sauce and his string beans,
673.83 to 675.6and then he sees him get ill.
675.81 to 680.28He sees the waiter come over and clean
up the mess. Either way, it works,
681.18 to 684.24but you have to do it in a
manner that works best for you.
686.01 to 687.48So at Kessler Foundation,
687.51 to 691.92we've been doing this research
in traumatic brain injury
and multiple sclerosis.
691.92 to 696.6We teach these two techniques in
a 10 session treatment protocol.
697.74 to 700.95It's five sessions per week for two weeks.
701.28 to 706.17And what we find after treatment
is a significant improvement
706.2 to 711.12in someone's memory abilities on
our paper and pencil tests of memory
711.12 to 715.9functioning where we ask patients
to remember a list of words they do
715.9 to 719.92substantially better after
treatment than they do before.
720.52 to 722.14But more importantly,
722.26 to 727.12these patients are reporting
that their memories in daily life
728.17 to 732.79are better. They're able to apply
these techniques to their daily life.
733.36 to 737.89Their memory dysfunction is less
impactful on their daily life.
737.89 to 742.78They're able to participate in society,
they're able to manage their finances.
743.14 to 746.44They want to pursue meaningful employment,
746.44 to 750.76which they weren't able to do beforehand
because these memory difficulties can
750.76 to 752.23be so debilitating.
753.49 to 756.37So that's a tremendous finding.
758.17 to 761.77Finally, and perhaps most interestingly,
depending on your background,
762.37 to 767.14we also see that the brain
changes how it's learning and
767.14 to 768.25remembering information.
768.52 to 772.66In only 10 sessions across five weeks,
773.23 to 776.11we're changing how the brain is working,
776.44 to 780.88and that's a pretty amazing finding.
So on the left side of the screen,
780.97 to 785.8you see brain function when
somebody is learning information
786.13 to 790.81before treatment, just normal learning.
On the right side of the screen,
791.26 to 795.4you see the brain of someone
learning information after treatment.
796.93 to 801.34Those little red areas indicate
areas of brain activation.
801.58 to 805.6Those are areas where the brain is
active when it's learning information.
806.14 to 810.91So what we see is significantly
more activity after someone
810.94 to 814.27learns how to use these
techniques than before.
815.14 to 819.76And this was a monumental finding that
we're actually able to change brain
819.76 to 823.69function in such a short
period of time. Now,
823.69 to 827.29we've shown that these techniques are
helpful for persons who have multiple
827.29 to 830.14sclerosis, persons who have
traumatic brain injury,
830.2 to 832.48and we have additional
research on it ongoing.
833.14 to 837.43But what's important to everyone in
here today is that these techniques are
837.43 to 841helpful to everyone. Everyone
can use these techniques.
841.24 to 845.17They're very simple, but
they require practice.
846.34 to 847.57A lot of practice.
848.2 to 851.41You don't necessarily need to go
to therapy to learn the techniques.
851.59 to 854.5You can simply start to visualize things,
854.74 to 858.4start with one item and then
make it two items, three items.
858.73 to 861.58Bounce your ideas off
your significant other.
862.69 to 867.61The way we teach the techniques
is we ask people to visualize.
867.64 to 871.72That's how we start. We give them a
story and we ask them to visualize.
872.02 to 875.44They communicate their images to us,
875.86 to 877.48and we provide feedback.
878.11 to 881.62We tell them how they might visualize
better in a manner that might be more
881.62 to 886.6memorable for them. And we do the same
with context. So you can do this at home,
886.6 to 890.8you can work with somebody else to try
to improve your ability to visualize
891.65 to 893.72and therefore remember information.
895.43 to 900.08The message I want you to take home with
you today is that memory is not static.
900.17 to 903.68We can improve it with
effort, but it takes effort.
903.92 to 908.36And like everything else, it takes
practice, practice, practice,
908.36 to 909.193practice.
909.44 to 912.95So I'd encourage you to
try these techniques and I
hope that you like what you
912.95 to 914.24say. Thank you.

Chunking

refers to the process of taking single pieces of information and grouping them into larger units. For example, consider this course. You are reading this book about organizational behavior. There is a lot of information to cover. At first, each definition, concept, or research finding may seem like a unique piece of information. Mastering all of it can feel pretty overwhelming. But if you start to learn more and more about organizational behavior, you can chunk this information into larger pieces, such as information about individuals, groups, and organizations. You may also think about each chapter as a chunk of information. You may begin to consider factors related to important outcomes, such as job satisfaction, performance, and turnover. Doing so allows you to be more efficient and to encode, retain, and recall more and more information over time. As you advance in your studies, you will become more and more efficient at doing this. One way you probably do this every day is by recalling your school ID. You rarely consider each number separately but instead think of them as one ID number. 

Repetition

Repetition is a great way to learn a new skill or to master information on a topic. Learning and reviewing information over and over again over time is more effective when it comes to retaining information. While focusing on learning over a short period of time can be helpful for acquiring information, we’ve all seen how “cramming” for an exam is not conducive for long-term retention. Thus, studying over time is more effective than doing so all at once, especially when there is a lot of information to be covered. Another factor that matters for learning and retention is how often a learner will use the newly acquired knowledge or skill. For example, bank employees often overlearn procedures to be followed during a bank robbery. refers to continued studying and practice after initial proficiency has been achieved. In other words, they practice repeatedly even after acquiring the basic skills, because while an actual robbery is relatively rare, and hostages being taken is even more rare, the stakes are high to perform well during this type of situation.

Meaning and Motivation

When it comes to learning and retention, we know that learners expend more effort and are more effective when they find what they are learning to be meaningful. The more motivated you are, the better your learning will probably be. That is because when something is seen as meaningful, we are willing to invest more time and attention to it. As a student, you may have noticed that classes in your major tend to be more interesting to you and that you spend more time and effort on those classes. The key is understanding these points and being willing to invest time to master material even when you are not naturally as interested in the content. If you can come up with ways to make different material meaningful to you, perhaps by considering that it may be useful to you later on in your career, it can help you maintain interest and effort over time. 

Learning Techniques 

There are a variety of techniques available to help students maximize their learning success. In this section, we will cover effective notetaking, quizzing, and internships and practicums as a set of effective techniques that you can use. 

Effective Notetaking

Taking notes during lectures and on assigned readings is a common way for students to learn and retain information. Taking notes allows students to review the information, which is important for encoding information and related to higher performance in college classes. Thus, it is clear that notetaking is important. What is less clear is whether the manner of taking notes matters. A study comparing notes taken using a laptop versus notes written out in longhand found some interesting differences. Those taking notes on a laptop produced more notes than those writing them out longhand. However, those who wrote them out in longhand had better retention. The researchers posited that this is because typing allows for more verbatim (exact) quoting of lectures, while writing things out longhand forces notetakers to actually process the information and reframe it in their own words that are more meaningful to them. In another study, they found that it depends on the type of information that needs to be learned. If verbatim retention is needed, laptop notetaking may be better. But if the goal is to encode and retain information, taking notes in longhand may be preferred. One way to consider the best of both of these approaches is to take notes in longhand using a computer stylus on a laptop that accepts screen input. This allows you to obtain the benefits of both approaches. Another popular study technique is to highlight key words, concepts, and phrases. However, doing so is even more passive than typing out notes and should be supplemented with other, more active learning strategies.

Quizzing

We know that taking notes in longhand helps with learning and retention. We also know that repetition can help encode new information. However, it is really easy to read about new concepts and think that they “make sense.” It is tough to know if you can recall that information until you test the assumption that you have effectively integrated the new information into your memory. Thus, quizzing yourself and taking prepared quizzes are great ways to see if you know as much as you think you do. And if you find areas where your knowledge is not solid, you can focus more time and attention on studying those areas and less on areas where you’ve already mastered the knowledge. Consider making flashcards (writing them out by hand will help you learn the information) and asking someone to quiz you, as these are great ways to encode, retain, and test yourself all at once. Keep reviewing the cards you miss, and remove the cards you can answer correctly from the deck so that you are spending the most time on the items you need to work on. This can be an efficient way to learn about organizational behavior.

Internships and Practicums

There is no substitute for hands-on experience as a way to learn. In addition, students who have more work experience are more successful in securing employment. We hear from undergraduate students all the time that a reason given when rejected for jobs they have applied for is their “lack of experience” either generally or in their area of study. This is unfortunate, because many job opportunities exist for students but become unavailable after they graduate. Both internships and practicums are ways for students to gain experience, and we encourage students to complete as many as possible while earning their degrees. For a college student, internships are often available that can serve to help students gain valuable experience and personal growth, land better jobs, and do better at those jobs. Internships are also a great way to try out a job, industry, or career before fully committing to it. Research shows that of the 2022 graduating college seniors who received at least one job offer, approximately 58 percent had taken part in an internship. In the same year, students who participated in internships received more full-time job offers compared with those who had no internship experience. You can also reinforce your learning by teaching others what you have learned.

Key Takeaway

Learning and retention are dependent on memory. A number of factors are related to memories being encoded. Most people tend to have a preferred learning style. Chunking, repetition, and assigning meaning to the material are all helpful methods to retain information. Learning techniques for students include effective notetaking, quizzing, and internships and practicums.

What Do You Think?

  1. What strategies do you normally use to help you learn new information? In what ways are they effective or ineffective?

  2. What new ideas did you get from this section? How might you try them out?

  3. Reflect on a time you used one of the memory aids mentioned in this section. What were the takeaways from your experience?

  4. What are some challenges of learning remotely/online?