1.5 Learning and Retention
Learning Objectives
Understand what learning means.
Summarize key factors related to learning and retention success.
Explore strategies for effective learning and retention.
Learning and Retaining Information
Have you ever wondered how humans learn? Individual learningA relatively permanent change in knowledge or skill produced by experience. is defined as a relatively permanent change in knowledge or skill produced by experience. Let’s break down this definition to emphasize the key pieces needed to establish that learning has taken place. First, no learning occurs if it does not last. Second, if a person already knew the content and then took a test and scored 100 percent, that doesn’t indicate learning happened recently; of course, at some point, this person learned the material on the exam. Finally, experience can occur in many ways. Hearing about another person’s experience, reading a book, or practicing a new skill are all types of experiences. However, as simple as the definition of learning is, we know that learning is a complex process. Factors affecting whether learning occurs include learner characteristics such as ability, readiness, and motivation to learn. The learning environment and context also matter, such as where learning takes place, what needs to be learned, and how similar or dissimilar the new knowledge or skill is to previous learning. Another key aspect to consider when thinking about learning is how much is retained over time and how we can enhance retentionThe ability to recall or recognize what has been learned over time.. We know that the retention of information three days after a meeting or other event is six times more effective when information is presented using a combination of visual and oral modes compared to only using oral methods like speaking. In the end, based on meta-analytic summaries of the training literature, we know that learning outcomes are most strongly related to motivation and mental ability.
Memory
Human memory is foundational in all we do. MemoryThe ability to recall information. refers to our ability to retain and recall information. We retain memories for different periods of time. There are memories that we retain for only a few seconds or hours, which are called short-term memories. Memories that last months and years are called long-term memories. When taking university classes, the goal is to have you both learn and retain information over time so that you have access to it when you encounter relevant situations. Yes, you could search for a definition of authentic leadership if someone asked you what it is. But, it is much more useful if you understand what it is, understand when it is normally helpful or not, and recognize if it makes sense to employ in a given leadership context. You may not be a manager of others when you are taking this course. This means that if you only retain the information in this book for a few weeks, you won’t have access to it when you may need it to help you be effective later in school or at work. To understand more about how you can use what we know about memory and how to acquire and retain information in this course and in your life in general, we cover chunking, repetition, the importance of meaning and motivation, and techniques for learning.
Techniques to Enhance Memory and Learning
8.46 to 12.06 | How many people would like to improve their memory? All of us, right? |
13.2 to 17.7 | Memory failures are common. We all have memory failures in our daily life, |
18.9 to 23.1 | and this is perfectly normal, whether it be forgetting your car keys, |
23.13 to 25.44 | not remembering the name of an acquaintance, |
25.62 to 29.97 | or failing to show up for an appointment on time. We all forget things. |
31.5 to 34.56 | We're not computers and our memories are not perfect, |
35.22 to 39.03 | but there are things that we can do to improve our memory functioning. |
40.92 to 45.78 | Let's imagine for a minute that you have a medical illness that |
46.05 to 49.74 | causes impaired memory, substantially impaired memory. |
50.73 to 52.86 | There are many illnesses out there like this. |
53.07 to 56.82 | Some have neurological causes like multiple sclerosis, |
56.88 to 61.86 | traumatic brain injury, stroke. Others have non neurological causes, |
62.73 to 66.72 | disorders such as cardiac failure, diabetes, |
66.93 to 68.58 | or perhaps major depression. |
69.69 to 72.27 | There are thousands of people out there that struggle, |
72.27 to 76.23 | really truly struggle with their memory functioning every single day, |
77.73 to 78.75 | but we can help them. |
81.09 to 85.71 | Recent research at Kessler Foundations has focused on memory |
85.74 to 90.15 | rehabilitation, and I'm here to tell you today that we are making progress. |
92.305 to 95.7 | But before I go on to tell you about some of the techniques we've developed, |
96.24 to 99.27 | I want to talk for just a minute about the memory process. |
100.08 to 102.96 | Memory is actually a very complicated process, |
103.86 to 106.95 | but it gets blamed for a lot of things it doesn't necessarily fail at. |
108.24 to 112.71 | So memory is composed of three stages. The first is encoding, |
113.13 to 116.79 | the second is consolidation, and the third is retrieval. |
117.51 to 119.34 | Today I am focusing on encoding, |
119.97 to 124.32 | and the reason I'm focusing on encoding is because that is where the vast |
124.32 to 126.72 | majority of memory failures occur. |
128.31 to 133.29 | When I use the term encoding, what I'm referring to is learning new information. |
133.86 to 136.47 | Many of us think of learning and we think about students, |
136.47 to 140.34 | and indeed students do a lot of learning and it's actually their full-time. |
140.34 to 141.87 | Job is to learn information, |
142.59 to 146.1 | but we learn things every single day of our lives. |
146.25 to 149.91 | We are constantly relying on our learning and memory system. |
151.5 to 154.89 | So you may need to remember what to get at the store. |
154.92 to 158.94 | You may need to remember a series of to-do items throughout your day. |
159.18 to 160.95 | You're learning the name of a new acquaintance, |
160.95 to 165.33 | you're learning a new process that you might have to perform at work. |
165.39 to 169.86 | There are so many memory taxing situations in our daily lives that we can only |
169.86 to 172.98 | improve our lives by learning this new information. |
175.08 to 177.99 | So how do we do that? Well, at Kessler Foundation, |
178.02 to 182.68 | we've identified several techniques that aid in learning new |
182.68 to 185.86 | information, and I'm going to tell you about two of those techniques today. |
186.82 to 188.17 | The first one is imagery. |
189.52 to 194.32 | Imagery is the process by which we attach a mental image |
194.38 to 198.82 | or picture to a verbal idea. And you can do this with almost anything. |
199.36 to 203.41 | To take a simple example, let's say you need to remember the word house. |
204.16 to 208.6 | You might picture your house by doing this. |
208.66 to 213.04 | What you're essentially doing is forcing your brain to duly encode |
213.04 to 213.873 | information. |
214.72 to 219.16 | So the word house is being processed and remembered by your verbal memory |
219.16 to 223.12 | networks. In our society, that's what we rely on constantly. |
224.74 to 229.24 | The image of the house is being processed and remembered by your visual |
229.24 to 233.65 | spatial memory system, which is located more posteriorly in your brain. |
234.73 to 239.65 | So what you're doing is you're increasing your brain activity and you're helping |
239.65 to 243.73 | your brain to learn new information in more than one manner. |
245.05 to 247.69 | So many people say, well, how does this help me? |
247.75 to 250.12 | I have to remember six or eight things to do. |
250.33 to 252.55 | And instead of remembering the things to do, |
252.55 to 255.61 | what you're simply telling me to do is remember a bunch of pictures. |
255.85 to 260.68 | I still have to remember a whole bunch of stuff, and that's my problem. Well, |
260.68 to 265.3 | the secret is to combine unrelated material into one |
265.3 to 266.133 | image. |
266.59 to 271.24 | So you can take 5, 6, 7 ideas and you can incorporate them into one |
271.33 to 274.24 | image. And I'm going to show you an example of this. |
275.17 to 278.32 | Let's say that you're leaving for work in the morning, rushing out the door. |
278.62 to 280.45 | You have no paper, you can't write anything down. |
280.78 to 283.51 | You have to remember to call your mother that day. |
284.41 to 289.03 | You have to remember to buy butter and apples on your way home. |
290.05 to 293.77 | You have to remember to pick up coffee for your 9:00 AM meeting because you want |
293.77 to 297.64 | that meeting to go well, and coffee always helps. And finally, |
297.64 to 300.46 | you need to remember that last night when you were working, |
300.64 to 303.97 | you had to change your network password and it's now blossom. |
306.13 to 310.18 | Those are five completely unrelated pieces of information that you're going to |
310.18 to 313.54 | need throughout your day. You can combine them into one image, |
313.75 to 315.19 | and I'm going to show you how. |
315.19 to 319.39 | If you look on the screen in the center of the screen, you see a face, |
319.66 to 323.89 | a picture of a mother that is best, |
325.15 to 329.23 | that the best image of the mother that you can use is your own mother, |
329.53 to 331.84 | because that's the most salient image for you. |
332.14 to 335.02 | That's the easiest image of a mother for you to call to mind. |
335.71 to 339.61 | So that would be person, specific, Jane's mother, |
339.7 to 343.78 | probably different from Tom's mother. Next, |
343.78 to 347.05 | you'll notice that the particular mother on the screen is sitting in a butter |
347.05 to 350.74 | churner. And this is to demonstrate an example. |
351.67 to 355.06 | Perhaps the person who needs to remember this information is a history buff, |
355.72 to 359.45 | and the image of butter churner pops to his mind very simply. |
359.81 to 362.63 | So that's how he portrays his mother. |
362.96 to 365.18 | That is not going to work for most of us, |
365.57 to 369.65 | but it will work for this one individual. So this is how he pictures his mother |
371.48 to 375.83 | on the table next to the mother, you see an apple here, |
375.83 to 377.42 | it's pictured as a red apple, |
377.93 to 381.32 | but perhaps you like green apples or you like gold apples. |
381.35 to 383.84 | So maybe you picture a different apple on the table. |
384.32 to 386.18 | If your mother really likes apples, |
386.18 to 388.04 | you might picture your mother eating that apple. |
388.76 to 392.96 | Anything that makes that image more salient and more specific to your |
392.96 to 395.15 | experiences and your memories |
397.01 to 399.98 | next to the apple, you have that cup of coffee. Remember, |
399.98 to 402.83 | you have to pick up coffee on your way to your 9:00 AM meeting. |
404.12 to 407.09 | I want you to notice something about that cup of coffee. |
408.08 to 411.65 | That cup of coffee isn't an on-the-go cup, and there's a reason for that. |
412.52 to 414.86 | The reason is that when I have my coffee, |
414.86 to 418.31 | I never ever sit down at a table and have a cup of coffee. |
418.97 to 420.98 | I'm always running from one place to another, |
420.98 to 425.75 | and I have the on-the-go cup in my hands. That's salient to me. My husband, |
425.75 to 426.62 | on the other hand, |
426.65 to 430.67 | sits down at the kitchen table and has his cup of coffee in his mug every single |
430.67 to 432.83 | morning. His image would be different, |
433.25 to 438.2 | his coffee would be in his mug because that's a very easy image for him to |
438.2 to 439.033 | call to mind. |
440.87 to 444.68 | The final thing you had to remember was that last night you had to change your |
444.68 to 446.93 | network password to the word blossom. |
448.49 to 453.47 | That seems like it should be easy to picture blossoms, fairly simple. |
453.47 to 458.24 | You could picture a bouquet of flowers, you could picture a garden. |
458.69 to 461.45 | You could picture many, many different things, tulips, roses. |
462.41 to 466.79 | But how do you remember that the word you need to retrieve is blossom, |
467.3 to 471.74 | not bouquet, not tulips, not garden. It's blossom. Well, |
471.74 to 473 | this is how I would do it. |
473.6 to 478.37 | I associate the word blossom most strongly with the cherry blossoms that |
478.37 to 479.6 | bloom in Washington dc. |
480.17 to 483.77 | That's just the strongest memory of that word to me. |
483.98 to 487.58 | So that's what I imagine. Someone else may be very different. |
488.57 to 492.41 | So as you can see, you could take several very, |
492.41 to 494.54 | very different pieces of information, |
495.02 to 499.88 | combine them into one image and make those items much easier for you to |
499.88 to 500.99 | remember. So now, |
500.99 to 504.26 | instead of remembering that you have to do these five things throughout the |
504.26 to 506.99 | course of your day, you have one image. |
507.23 to 509.3 | And when you visualize that in your mind, |
509.63 to 513.11 | it calls to mind these five different things that you must do throughout your |
513.11 to 517.04 | day. Now, |
517.04 to 518.63 | let's move on to another technique. |
519.29 to 524.15 | And the reason I present these techniques together is because very often we |
524.15 to 525.26 | teach them together. |
525.5 to 530.45 | We have a treatment protocol where we teach patients with MS and patients who |
530.45 to 534.65 | have traumatic brain injury to use these techniques in their daily life. |
535.47 to 537.81 | The second technique is context. |
538.71 to 543.36 | Context refers to what comes before or follows a |
543.36 to 546.69 | word. So if I need to remember the word house, |
546.69 to 548.34 | going back to our previous example, |
548.64 to 551.82 | I might say the old house on the hill was charming. |
553.38 to 558.18 | I've enriched my memory for that word by providing more semantic |
558.18 to 562.35 | meaning to it. It's old, it's charming, and it's up on a hill. |
562.8 to 564.72 | It's a much richer memory for me. Now, |
567.99 to 569.25 | just like imagery, |
569.85 to 573.33 | you can do this with extremely unrelated material. |
574.08 to 576.06 | So now let's use another daily life example. |
576.06 to 579.9 | Let's say that you're running to the store and you have to pick up string beans, |
580.05 to 581.97 | hot sauce, and a mop. |
582.81 to 587.76 | Three completely unrelated items located in different parts of the store |
588.12 to 591.09 | that have very different uses. How might you remember this? |
591.09 to 593.13 | How might you put this into a context? |
594.45 to 599.43 | What you could create is a mini story where a man walks |
599.43 to 602.79 | into a restaurant, he orders string beans with hot sauce on it, |
603.21 to 606.3 | proceeds to get ill, and the busboy hats to come over with a mop. |
607.47 to 611.7 | It's a little bit crazy, not likely to see it in your everyday life. |
612.09 to 612.81 | However, |
612.81 to 617.16 | that little bit of eccentricity makes it easier for you to remember it. |
619.14 to 624.03 | So the true power of context comes when you combine it with |
624.03 to 627.93 | the imagery. And I'm going to show you how to do that now. |
628.29 to 632.37 | So you have your little story of the man in the restaurant ordering the string |
632.37 to 637.2 | peas and the hot sauce. Let's create a mental image around that story. |
638.97 to 642.72 | Your image might be a static picture because that's how you think. |
643.02 to 647.88 | So you have a picture in your mind of a young man sitting in a restaurant and |
649.23 to 652.98 | he has string beans in front of him with hot sauce on top, |
653.46 to 655.65 | and maybe you have the busboy off to the right, |
655.83 to 660.21 | holding the broom with his hand on his hip, waiting for that man to get sick. |
660.63 to 663.87 | So that's one image if you'd like to do it in an image format. |
664.59 to 667.62 | Someone else may think more in a movie reel. |
668.37 to 671.4 | Perhaps someone else would envision the man walking into the restaurant, |
671.4 to 673.83 | sitting down, ordering his hot sauce and his string beans, |
673.83 to 675.6 | and then he sees him get ill. |
675.81 to 680.28 | He sees the waiter come over and clean up the mess. Either way, it works, |
681.18 to 684.24 | but you have to do it in a manner that works best for you. |
686.01 to 687.48 | So at Kessler Foundation, |
687.51 to 691.92 | we've been doing this research in traumatic brain injury and multiple sclerosis. |
691.92 to 696.6 | We teach these two techniques in a 10 session treatment protocol. |
697.74 to 700.95 | It's five sessions per week for two weeks. |
701.28 to 706.17 | And what we find after treatment is a significant improvement |
706.2 to 711.12 | in someone's memory abilities on our paper and pencil tests of memory |
711.12 to 715.9 | functioning where we ask patients to remember a list of words they do |
715.9 to 719.92 | substantially better after treatment than they do before. |
720.52 to 722.14 | But more importantly, |
722.26 to 727.12 | these patients are reporting that their memories in daily life |
728.17 to 732.79 | are better. They're able to apply these techniques to their daily life. |
733.36 to 737.89 | Their memory dysfunction is less impactful on their daily life. |
737.89 to 742.78 | They're able to participate in society, they're able to manage their finances. |
743.14 to 746.44 | They want to pursue meaningful employment, |
746.44 to 750.76 | which they weren't able to do beforehand because these memory difficulties can |
750.76 to 752.23 | be so debilitating. |
753.49 to 756.37 | So that's a tremendous finding. |
758.17 to 761.77 | Finally, and perhaps most interestingly, depending on your background, |
762.37 to 767.14 | we also see that the brain changes how it's learning and |
767.14 to 768.25 | remembering information. |
768.52 to 772.66 | In only 10 sessions across five weeks, |
773.23 to 776.11 | we're changing how the brain is working, |
776.44 to 780.88 | and that's a pretty amazing finding. So on the left side of the screen, |
780.97 to 785.8 | you see brain function when somebody is learning information |
786.13 to 790.81 | before treatment, just normal learning. On the right side of the screen, |
791.26 to 795.4 | you see the brain of someone learning information after treatment. |
796.93 to 801.34 | Those little red areas indicate areas of brain activation. |
801.58 to 805.6 | Those are areas where the brain is active when it's learning information. |
806.14 to 810.91 | So what we see is significantly more activity after someone |
810.94 to 814.27 | learns how to use these techniques than before. |
815.14 to 819.76 | And this was a monumental finding that we're actually able to change brain |
819.76 to 823.69 | function in such a short period of time. Now, |
823.69 to 827.29 | we've shown that these techniques are helpful for persons who have multiple |
827.29 to 830.14 | sclerosis, persons who have traumatic brain injury, |
830.2 to 832.48 | and we have additional research on it ongoing. |
833.14 to 837.43 | But what's important to everyone in here today is that these techniques are |
837.43 to 841 | helpful to everyone. Everyone can use these techniques. |
841.24 to 845.17 | They're very simple, but they require practice. |
846.34 to 847.57 | A lot of practice. |
848.2 to 851.41 | You don't necessarily need to go to therapy to learn the techniques. |
851.59 to 854.5 | You can simply start to visualize things, |
854.74 to 858.4 | start with one item and then make it two items, three items. |
858.73 to 861.58 | Bounce your ideas off your significant other. |
862.69 to 867.61 | The way we teach the techniques is we ask people to visualize. |
867.64 to 871.72 | That's how we start. We give them a story and we ask them to visualize. |
872.02 to 875.44 | They communicate their images to us, |
875.86 to 877.48 | and we provide feedback. |
878.11 to 881.62 | We tell them how they might visualize better in a manner that might be more |
881.62 to 886.6 | memorable for them. And we do the same with context. So you can do this at home, |
886.6 to 890.8 | you can work with somebody else to try to improve your ability to visualize |
891.65 to 893.72 | and therefore remember information. |
895.43 to 900.08 | The message I want you to take home with you today is that memory is not static. |
900.17 to 903.68 | We can improve it with effort, but it takes effort. |
903.92 to 908.36 | And like everything else, it takes practice, practice, practice, |
908.36 to 909.193 | practice. |
909.44 to 912.95 | So I'd encourage you to try these techniques and I hope that you like what you |
912.95 to 914.24 | say. Thank you. |
Chunking
ChunkingThe process of taking single pieces of information and grouping them into larger units. refers to the process of taking single pieces of information and grouping them into larger units. For example, consider this course. You are reading this book about organizational behavior. There is a lot of information to cover. At first, each definition, concept, or research finding may seem like a unique piece of information. Mastering all of it can feel pretty overwhelming. But if you start to learn more and more about organizational behavior, you can chunk this information into larger pieces, such as information about individuals, groups, and organizations. You may also think about each chapter as a chunk of information. You may begin to consider factors related to important outcomes, such as job satisfaction, performance, and turnover. Doing so allows you to be more efficient and to encode, retain, and recall more and more information over time. As you advance in your studies, you will become more and more efficient at doing this. One way you probably do this every day is by recalling your school ID. You rarely consider each number separately but instead think of them as one ID number.
Repetition
Repetition is a great way to learn a new skill or to master information on a topic. Learning and reviewing information over and over again over time is more effective when it comes to retaining information. While focusing on learning over a short period of time can be helpful for acquiring information, we’ve all seen how “cramming” for an exam is not conducive for long-term retention. Thus, studying over time is more effective than doing so all at once, especially when there is a lot of information to be covered. Another factor that matters for learning and retention is how often a learner will use the newly acquired knowledge or skill. For example, bank employees often overlearn procedures to be followed during a bank robbery. OverlearningContinued studying and practice after initial proficiency has been achieved. refers to continued studying and practice after initial proficiency has been achieved. In other words, they practice repeatedly even after acquiring the basic skills, because while an actual robbery is relatively rare, and hostages being taken is even more rare, the stakes are high to perform well during this type of situation.
Meaning and Motivation
When it comes to learning and retention, we know that learners expend more effort and are more effective when they find what they are learning to be meaningful. The more motivated you are, the better your learning will probably be. That is because when something is seen as meaningful, we are willing to invest more time and attention to it. As a student, you may have noticed that classes in your major tend to be more interesting to you and that you spend more time and effort on those classes. The key is understanding these points and being willing to invest time to master material even when you are not naturally as interested in the content. If you can come up with ways to make different material meaningful to you, perhaps by considering that it may be useful to you later on in your career, it can help you maintain interest and effort over time.
Learning Techniques
There are a variety of techniques available to help students maximize their learning success. In this section, we will cover effective notetaking, quizzing, and internships and practicums as a set of effective techniques that you can use.
Effective Notetaking
Taking notes during lectures and on assigned readings is a common way for students to learn and retain information. Taking notes allows students to review the information, which is important for encoding information and related to higher performance in college classes. Thus, it is clear that notetaking is important. What is less clear is whether the manner of taking notes matters. A study comparing notes taken using a laptop versus notes written out in longhand found some interesting differences. Those taking notes on a laptop produced more notes than those writing them out longhand. However, those who wrote them out in longhand had better retention. The researchers posited that this is because typing allows for more verbatim (exact) quoting of lectures, while writing things out longhand forces notetakers to actually process the information and reframe it in their own words that are more meaningful to them. In another study, they found that it depends on the type of information that needs to be learned. If verbatim retention is needed, laptop notetaking may be better. But if the goal is to encode and retain information, taking notes in longhand may be preferred. One way to consider the best of both of these approaches is to take notes in longhand using a computer stylus on a laptop that accepts screen input. This allows you to obtain the benefits of both approaches. Another popular study technique is to highlight key words, concepts, and phrases. However, doing so is even more passive than typing out notes and should be supplemented with other, more active learning strategies.
Quizzing
We know that taking notes in longhand helps with learning and retention. We also know that repetition can help encode new information. However, it is really easy to read about new concepts and think that they “make sense.” It is tough to know if you can recall that information until you test the assumption that you have effectively integrated the new information into your memory. Thus, quizzing yourself and taking prepared quizzes are great ways to see if you know as much as you think you do. And if you find areas where your knowledge is not solid, you can focus more time and attention on studying those areas and less on areas where you’ve already mastered the knowledge. Consider making flashcards (writing them out by hand will help you learn the information) and asking someone to quiz you, as these are great ways to encode, retain, and test yourself all at once. Keep reviewing the cards you miss, and remove the cards you can answer correctly from the deck so that you are spending the most time on the items you need to work on. This can be an efficient way to learn about organizational behavior.
Internships and Practicums
There is no substitute for hands-on experience as a way to learn. In addition, students who have more work experience are more successful in securing employment. We hear from undergraduate students all the time that a reason given when rejected for jobs they have applied for is their “lack of experience” either generally or in their area of study. This is unfortunate, because many job opportunities exist for students but become unavailable after they graduate. Both internships and practicums are ways for students to gain experience, and we encourage students to complete as many as possible while earning their degrees. For a college student, internships are often available that can serve to help students gain valuable experience and personal growth, land better jobs, and do better at those jobs. Internships are also a great way to try out a job, industry, or career before fully committing to it. Research shows that of the 2022 graduating college seniors who received at least one job offer, approximately 58 percent had taken part in an internship. In the same year, students who participated in internships received more full-time job offers compared with those who had no internship experience. You can also reinforce your learning by teaching others what you have learned.
Key Takeaway
Learning and retention are dependent on memory. A number of factors are related to memories being encoded. Most people tend to have a preferred learning style. Chunking, repetition, and assigning meaning to the material are all helpful methods to retain information. Learning techniques for students include effective notetaking, quizzing, and internships and practicums.
What Do You Think?
What strategies do you normally use to help you learn new information? In what ways are they effective or ineffective?
What new ideas did you get from this section? How might you try them out?
Reflect on a time you used one of the memory aids mentioned in this section. What were the takeaways from your experience?
What are some challenges of learning remotely/online?