1.1 Psychology as a Science
Learning Objectives
Explain why using our intuition about everyday behavior is insufficient for a complete understanding of the causes of behavior.
Describe the difference between values and facts and explain how the scientific method is used to differentiate between the two.
Despite the differences in their interests, areas of study, and approaches, all psychologists have one thing in common: They rely on scientific methods. Research psychologists use scientific methods to create new knowledge about the causes of behavior, whereas psychologist-practitioners—such as clinical, counseling, industrial-organizational, and school psychologists—use existing research to enhance the everyday lives of others. The science of psychology is important for both researchers and practitioners.
In a sense, all humans are scientists. We all have an interest in asking and answering questions about our world. We want to know why things happen, when and if they are likely to happen again, and how to reproduce or change them. Such knowledge enables us to predict our own behavior and that of others. We may even collect dataAny information collected through formal observation or measurement. (i.e., any information collected through formal observation or measurement) to aid us in this undertaking. It has been argued that people are “everyday scientists” who conduct research projects to answer questions about behavior (Nisbett & Ross, 1980). When we perform poorly on an important test, we try to understand what caused our failure to remember or understand the material and what might help us do better the next time. When our good friends Monisha and Charlie break up, despite the fact that they appeared to have a relationship made in heaven, we try to determine what happened. When we contemplate the rise of terrorist acts around the world, we try to investigate the causes of this problem by looking at the terrorists themselves, the situation around them, and others’ responses to them.
The Problem of Intuition
The results of these “everyday” research projects can teach us many principles of human behavior. We learn through experience that if we give someone bad news, he or she may blame us even though the news was not our fault. We learn that people may become depressed after they fail at an important task. We see that aggressive behavior occurs frequently in our society, and we develop theories to explain why this is so. These insights are part of everyday social life. In fact, much research in psychology involves the scientific study of everyday behavior (Heider, 1958; Kelley, 1967).
The problem, however, with the way people collect and interpret data in their everyday lives is that they are not always particularly thorough. Often, when one explanation for an event seems “right,” we adopt that explanation as the truth even when other explanations are possible and potentially more accurate. For example, eyewitnesses to violent crimes are often extremely confident in their identifications of the perpetrators of these crimes. But scientific research finds that eyewitnesses are no less confident in their identifications when they are incorrect than when they are correct (Cutler & Wells, 2009; Wells & Hasel, 2008). People may also become convinced of the existence of extrasensory perception (ESP), or the predictive value of astrology, when there is no actual evidence for either (Gilovich, 1993). Furthermore, psychologists have also found that there are a variety of cognitive and motivational biases that frequently influence our perceptions and lead us to draw erroneous conclusions (Fiske & Taylor, 2007; Hsee & Hastie, 2006). In summary, accepting explanations for events without testing them thoroughly may lead us to think that we know the causes of things when we really do not. The critical thinking skills that you learn as you study psychology will help you critically evaluate evidence to draw valid conclusions.
Research Focus: Unconscious Preferences for the Letters of Our Own Name
A study reported in the Journal of Consumer Research (Brendl, Chattopadhyay, Pelham, & Carvallo, 2005) demonstrates the extent to which people can be unaware of the causes of their own behavior. The research demonstrated that, at least under certain conditions (and although they do not know it), people frequently prefer brand names that contain the letters of their own name to brand names that do not contain the letters of their own name.
The research participants were recruited in pairs and were told that the research was a taste test of different types of tea. For each pair of participants, the experimenter created two teas and named them by adding the word stem “oki” to the first three letters of each participant’s first name. For example, for Jonathan and Elisabeth, the names of the teas would have been Jonoki and Elioki.
The participants were then shown 20 packets of tea that were supposedly being tested. Eighteen packets were labeled with made-up Japanese names (e.g., “Mataku” or “Somuta”), and two were labeled with the brand names constructed from the participants’ names. The experimenter explained that each participant would taste only two teas and would be allowed to choose one packet of these two to take home.
One of the two participants was asked to draw slips of paper to select the two brands that would be tasted at this session. However, the drawing was rigged so that the two brands containing the participants’ name stems were always chosen for tasting. Then, while the teas were being brewed, the participants completed a task designed to heighten their needs for self-esteem, and that was expected to increase their desire to choose a brand that had the letters of their own name. Specifically, the participants all wrote about an aspect of themselves that they would like to change.
After the teas were ready, the participants tasted them and then chose to take a packet of one of the teas home with them. After they made their choice, the participants were asked why they chose the tea they had chosen, and then the true purpose of the study was explained to them.
The results of this study found that participants chose the tea that included the first three letters of their own name significantly more frequently (64% of the time) than they chose the tea that included the first three letters of their partner’s name (only 36% of the time). Furthermore, the decisions were made unconsciously; the participants did not know why they chose the tea they chose. When they were asked, more than 90% of the participants thought that they had chosen on the basis of taste, whereas only 5% of them mentioned the real cause—that the brand name contained the letters of their name.
Once we learn about the outcome of a given event (e.g., when we read about the results of a research project), we frequently believe that we would have been able to predict the outcome ahead of time. For instance, if half of a class of students is told that research concerning attraction between people has demonstrated that “opposites attract” and the other half is told that research has demonstrated that “birds of a feather flock together,” most of the students will report believing that the outcome that they just read about is true, and that they would have predicted the outcome before they had read about it. Of course, both of these contradictory outcomes cannot be true. (In fact, psychological research finds that “birds of a feather flock together” is generally the case.) The problem is that just reading a description of research findings leads us to think of the many cases we know that support the findings, and thus makes them seem believable.
The tendency to think that we could have predicted something that has already occurred that we probably would not have been able to predict is called the hindsight bias The tendency to think that we could have predicted something that has already occurred that we probably would not have been able to predict. , and many people in many different places succumb to it (Roese & Vohs, 2012). Medical doctors, as an example, often do not learn from prior cases that they are required to study, because once they hear the correct answer, they think that they would easily have been able to make the correct diagnosis (Arkes, 2013). And jurors are likely to judge people who made bad decisions harshly because they erroneously think that the person should have been able to see the negative outcome ahead of time (Fleischhut, Meder, & Gigerenzer, 2017). The hindsight bias creates overconfidence, leading us to be more sure that we know things than we really are.
Why Psychologists Rely on Empirical Methods
All scientists, whether they are physicists, chemists, biologists, sociologists, or psychologists, use empirical methods to study the topics that interest them. Empirical methods include the processes of collecting and organizing data and drawing conclusions about those data. The empirical methods used by scientists have developed over many years and provide a basis for collecting, analyzing, and interpreting data within a common framework in which information can be shared. We can label the scientific methodThe set of assumptions, rules, and procedures that scientists use to conduct empirical research. as the set of assumptions, rules, and procedures that scientists use to conduct empirical research.
Figure 1.2 Psychologists at Work
Psychologists use a variety of techniques to measure and understand human behavior.

Sources: Poster photo courtesy of Wesleyan University, http://newsletter.blogs.wesleyan.edu/files/2009/04/psychposter11.jpg. Other photos © Thinkstock.
Although scientific research is an important method of studying human behavior, not all questions can be answered using scientific approaches. Statements that cannot be objectively measured or objectively determined to be true or false are not within the domain of scientific inquiry. Scientists therefore draw a distinction between values and facts. Values are personal statements such as “Abortion should not be permitted in this country,” “I will go to heaven when I die,” or “It is important to study psychology.” Facts are objective statements determined to be accurate through empirical study. Examples are “There were more than 21,000 homicides in the United States in 2009,” or “Research demonstrates that individuals who are exposed to highly stressful situations over long periods of time develop more health problems than those who are not.”
Because values cannot be considered to be either true or false, science cannot prove or disprove them. Nevertheless, as shown in Table 1.2, research can sometimes provide facts that can help people develop their values. For instance, science may be able to objectively measure the impact of unwanted children on a society or the psychological trauma suffered by women who have abortions. The effect of capital punishment on the crime rate in the United States may also be determinable. This factual information can and should be made available to help people formulate their values about abortion and capital punishment, as well as to enable governments to articulate appropriate policies. Values also frequently come into play in determining what research is appropriate or important to conduct. For instance, the U.S. government has supported and provided funding for research on HIV, AIDS, and cyberterrorism, while denying funding for research using human stem cells.
Table 1.2 Examples of Values and Facts in Scientific Research
Personal value | Scientific fact |
---|---|
Welfare payments should be reduced for unmarried parents. | The U.S. government paid more than $21 billion in unemployment insurance in 2010. |
Handguns should be outlawed. | There were more than 30,000 deaths caused by handguns in the United States in 2009. |
Blue is my favorite color. | More than 35% of college students indicate that blue is their favorite color. |
It is important to quit smoking. | Smoking increases the incidence of cancer and heart disease. |
Source: Stangor, C. (2011). Research methods for the behavioral sciences (4th ed.). Mountain View, CA: Cengage.
Although scientists use research to help establish facts, the distinction between values and facts is not always clear-cut. Sometimes statements that scientists consider to be factual later, on the basis of further research, turn out to be partially or even entirely incorrect. Although scientific procedures do not necessarily guarantee that the answers to questions will be objective and unbiased, science is still the best method for drawing objective conclusions about the world around us. When old facts are discarded, they are replaced with new facts based on newer and more correct data. Although science is not perfect, the requirements of empiricism and objectivity result in a much greater chance of producing an accurate understanding of human behavior than is available through other approaches.
Levels of Explanation in Psychology
The study of psychology spans many different topics at many different levels of explanationThe perspectives that are used to understand behavior., which are the perspectives that are used to understand behavior. Lower levels of explanation are more closely tied to biological influences, such as genes, neurons, neurotransmitters, and hormones, whereas the middle levels of explanation refer to the abilities and characteristics of individual people, and the highest levels of explanation relate to social groups, organizations, and cultures (Cacioppo, Berntson, Sheridan, & McClintock, 2000).
The same topic can be studied within psychology at different levels of explanation, as shown in Table 1.3. As one example, we will see in Chapter 12 that psychological disorders can be understood in terms of the bio-psycho-social model of mental illnessThe idea that psychological disorders are caused by a combination of biological factors (such as genetics and hormones), psychological factors (such as personality), and social factors (such as families, cultures, and socioeconomic status). which incorporates each of the three levels of explanation.
The psychological disorder known as depression affects millions of people worldwide and is known to be caused by biological, social, and cultural factors. Studying and helping alleviate depression can be accomplished at low levels of explanation by investigating how chemicals in the brain influence the experience of depression. This approach has allowed psychologists to develop and prescribe drugs, such as Prozac, which may decrease depression in many individuals (Williams, Simpson, Simpson, & Nahas, 2009). At the middle levels of explanation, psychological therapy is directed at helping individuals cope with negative life experiences that may cause depression. And at the highest level, psychologists study differences in the prevalence of depression between men and women and across cultures. The occurrence of psychological disorders, including depression, is substantially higher for women than for men, and it is also higher in Western cultures, such as in the United States, Canada, and Europe, than in Eastern cultures, such as in India, China, and Japan (Chen, Wang, Poland, & Lin, 2009; Seedat et al., 2009). These sex and cultural differences provide more insight into the factors that cause depression. The study of depression in psychology helps remind us that no one level of explanation can explain everything. All levels of explanation, from biological to personal to cultural, are essential for a complete understanding of human behavior.
Table 1.3 Levels of Explanation
Level of explanation | Underlying process | Examples |
---|---|---|
Lower | Biological |
Depression is in part genetically induced.
Depression is influenced by the action of neurotransmitters in the brain. |
Middle | Interpersonal |
People who are depressed may interpret the events that occur to them too negatively.
Psychotherapy can be used to help people talk about and combat depression. |
Higher | Cultural and social |
Women experience more depression than do men.
The prevalence of depression varies across cultures and historical time periods. |
The Challenges of Studying Psychology
Understanding and attempting to alleviate the costs of psychological disorders such as depression is not easy, because psychological experiences are extremely complex. The research questions psychologists pose are as difficult as those posed by doctors, biologists, chemists, physicists, and other scientists, if not more so (Wilson, 1998).
A major goal of psychology is to predict behavior by understanding its causes. Making predictions is difficult in part because people vary and respond differently in different situations. Individual differencesThe variations among people on physical or psychological dimensions. are the variations among people on physical or psychological dimensions. For instance, although many people experience at least some symptoms of depression at some times in their lives, the experience varies dramatically among people. Some people experience major negative events, such as severe physical injuries or the loss of significant others, without experiencing much depression, whereas other people experience severe depression for no apparent reason. Other important individual differences that we will discuss in the chapters to come include differences in extraversion, intelligence, self-esteem, anxiety, aggression, and conformity.
Because of the many individual difference variables that influence behavior, we cannot always predict who will become aggressive or who will perform best in graduate school or on the job. The predictions made by psychologists (and most other scientists) are only probabilistic. Just as we can only say that, on average, people who smoke cigarettes are more likely to die from lung cancer than those who do not, we can also only say that, on average, people who score higher on an intelligence test will do better in graduate school than people who score lower on the same test. In both cases we can make very accurate predictions about the outcomes for groups of people, but we cannot make very accurate predictions about any one person.
Another reason that it is difficult to predict behavior is that almost all behavior is multiply determined, or produced by many factors. And these factors occur at different levels of explanation. We have seen, for instance, that depression is caused by lower-level genetic factors, by medium-level personal factors, and by higher-level social and cultural factors. You should always be skeptical about people who attempt to explain important human behaviors, such as violence, child abuse, poverty, anxiety, or depression, in terms of a single cause.
Furthermore, these multiple causes are not independent of one another; they are associated such that when one cause is present other causes tend to be present as well. This overlap makes it difficult to pinpoint which cause or causes are operating. For instance, some people may be depressed because of biological imbalances in neurotransmitters in their brain. The resulting depression may lead them to act more negatively toward other people around them, which then leads those other people to respond more negatively to them, which then increases their depression. As a result, the biological determinants of depression become intertwined with the social responses of other people, making it difficult to disentangle the effects of each cause.
Another difficulty in studying psychology is that much human behavior is caused by factors that are outside our conscious awareness, making it impossible for us, as individuals, to really understand them. The role of unconscious processes was emphasized in the theorizing of the Austrian neurologist Sigmund Freud (1856–1939), who argued that many psychological disorders were caused by memories that we have repressed and thus remain outside our consciousness. Over the past decade, cognitive neuroscientists have developed a variety of new tools that they can use to better study consciousness, and they are learning a lot about how our conscious thoughts and feelings work together with our unconscious thoughts and feelings to determine our behaviors. The relationship between conscious and unconscious activities is an exciting and important part of our study of psychology, and we will see that current research has supported many of Freud’s ideas about the importance of the unconscious in guiding behavior.
Key Takeaways
Psychology is the scientific study of mind and behavior.
Though it is easy to think that everyday situations have commonsense answers, scientific studies have found that people are not always as good at predicting outcomes as they think they are.
The hindsight bias leads us to think that we could have predicted events that we actually could not have predicted.
People are frequently unaware of the causes of their own behaviors.
Psychologists use the scientific method to collect, analyze, and interpret evidence.
Employing the scientific method allows the scientist to collect empirical data objectively, which adds to the accumulation of scientific knowledge.
Psychological phenomena are complex, and making predictions about them is difficult because of individual differences and because they are multiply determined at different levels of explanation.
Exercises and Critical Thinking
Can you think of a time when you used your intuition to analyze an outcome, only to be surprised later to find that your explanation was completely incorrect? Did this surprise help you understand how intuition may sometimes lead us astray?
Describe the scientific method in a way that someone who knows nothing about science could understand it.
Critically discuss the research reported by Brendl et al. (2005) in “Research Focus: Unconscious Preferences for the Letters of Our Own Name”. How did the researchers use the scientific approach to draw conclusions about implicit preferences for the letters of one’s own name? Are there limitations to the study that you can see?
Consider a behavior that you find to be important and think about its potential causes at different levels of explanation. How do you think psychologists would study this behavior?
Maranda argues that “people are poor because they are too lazy to work.” Consider the validity of the statement in terms of the concepts discussed in this section.
Quiz Questions
Which of the following defines psychology?
The scientific study of people and animals.
The study of mental disorders.
The scientific study of mind and behavior.
The study of human similarities and differences.
Which type of psychologist uses scientific methods to create new knowledge about the causes of behavior?
Research psychologists
Psychologist-practitioners
Data analysts
Anti-intuitionists
Which of the following refers to information collected through formal observation or measurement?
Rational knowledge
Introspection
Experimentation
Data
Which of the following refers to the tendency to think that we could have predicted something that we probably would not have been able to predict?
Incorrect guessing
False feedback
Hindsight bias
Research hacking
Personal statements are to objective statements as _____ are to _____.
facts; values
theories; facts
values; theories
values; facts
Which of the following refers to the set of assumptions, rules, and procedures that scientists use to conduct empirical research?
Analytic induction
Scientific method
Qualitative research
Quantitative research
“It is important to quit smoking.” This represents a fact.
True
False