Principles of Sociological Inquiry

- 1Introduction
- 2Linking Methods With Theory
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  - 2.1What’s Theory Got to Do With It?
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  - 2.2Micro, Meso, and Macro Approaches
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  - 2.3Paradigms, Theories, and How They Shape a Researcher’s Approach
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  - 2.4Inductive or Deductive? Two Different Approaches
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  - 2.5Revisiting an Earlier Question
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- 3Research Ethics
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  - 3.1Ethics in Sociological Research
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  - 3.2Research on Humans
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  - 3.3Specific Ethical Issues to Consider
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  - 3.4Ethics at Micro, Meso, and Macro Levels
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  - 3.5The Practice of Science Versus the Uses of Science
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- 4Beginning a Research Project
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  - 4.1Choosing a Topic
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  - 4.2Starting Where You Already Are
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  - 4.3Is It Empirical?
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  - 4.4Is It Sociological?
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  - 4.5Is It a Question?
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  - 4.6Next Steps
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- 5Research Design
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  - 5.1How to Design a Research Project
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  - 5.2Goals of the Research Project
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  - 5.3Qualitative or Quantitative? Some Specific Considerations
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  - 5.4Triangulation
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  - 5.5Components of a Research Project
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- 6Defining and Measuring Concepts
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  - 6.1Measurement, Conceptualization, and Operationalization
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  - 6.2Measurement
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  - 6.3Conceptualization
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  - 6.4Operationalization
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  - 6.5Measurement Quality
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  - 6.6Complexities in Measurement
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- 7Sampling
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  - 7.1Who or What?
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  - 7.2Populations Versus Samples
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  - 7.3Sampling in Qualitative Research
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  - 7.4Sampling in Quantitative Research
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  - 7.5A Word of Caution: Questions to Ask About Samples
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- 8Survey Research: A Quantitative Technique
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  - 8.1Why Survey Research?
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  - 8.2Survey Research: What Is It and When Should It Be Used?
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  - 8.3Pros and Cons of Survey Research
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  - 8.4Types of Surveys
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  - 8.5Designing Effective Questions and Questionnaires
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  - 8.6Analysis of Survey Data
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- 9Interviews: Qualitative and Quantitative Approaches
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  - 9.1Why Interview Research?
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  - 9.2Interview Research: What Is It and When Should It Be Used?
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  - 9.3Qualitative Interview Techniques and Considerations
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  - 9.4Quantitative Interview Techniques and Considerations
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  - 9.5Issues to Consider for All Interview Types
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- 10Field Research: A Qualitative Technique
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  - 10.1Why Field Research?
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  - 10.2Field Research: What Is It and When to Use It?
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  - 10.3Pros and Cons of Field Research
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  - 10.4Getting In
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  - 10.5Field Notes
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  - 10.6Analysis of Field Research Data
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- 11Unobtrusive Research: Qualitative and Quantitative Approaches
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  - 11.1Why Unobtrusive Research?
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  - 11.2Unobtrusive Research: What Is It and When to Use It?
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  - 11.3Pros and Cons of Unobtrusive Research
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  - 11.4Unobtrusive Data Collected by You
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  - 11.5Analyzing Others’ Data
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  - 11.6Reliability in Unobtrusive Research
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- 12Other Methods of Data Collection and Analysis
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  - 12.1Why Additional Methods?
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  - 12.2Focus Groups
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  - 12.3Experiments
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  - 12.4Ethnomethodology and Conversation Analysis
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- 13Sharing Your Work
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  - 13.1Research as Public Activity
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  - 13.2Deciding What to Share and With Whom to Share It
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  - 13.3Presenting Your Research
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  - 13.4Writing Up Research Results
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  - 13.5Disseminating Findings
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- 14Reading and Understanding Social Research
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  - 14.1Sociology in Everyday Life
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  - 14.2Reading Reports of Sociological Research
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  - 14.3Being a Responsible Consumer of Research
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  - 14.4Media Reports of Sociological Research
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  - 14.5Sociological Research: It’s Everywhere
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- 15Research Methods in the Real World
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  - 15.1Applying What You’ve Learned
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  - 15.2Doing Research for a Living
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  - 15.3Doing Research for a Cause
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  - 15.4Public Sociology
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  - 15.5Revisiting an Earlier Question: Why Should We Care?
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