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Table of Contents
About the Author: Scott McLean
Acknowledgments: Scott McLean
Dedications: Scott McLean
Preface
1
Effective Business Communication
1.1
Getting Started
1.2
Why Is It Important to Communicate Well?
1.3
What Is Communication?
1.4
Communication in Context
1.5
Your Responsibilities as a Communicator
1.6
Additional Resources
2
Delivering Your Message
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2.1
Getting Started
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2.2
What Is Language?
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2.3
Messages
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2.4
Principles of Verbal Communication
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2.5
Language Can be an Obstacle to Communication
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2.6
Emphasis Strategies
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2.7
Improving Verbal Communication
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2.8
Additional Resources
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3
Understanding Your Audience
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3.1
Getting Started
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3.2
Self-Understanding Is Fundamental to Communication
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3.3
Perception
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3.4
Differences in Perception
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3.5
Getting to Know Your Audience
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3.6
Listening and Reading for Understanding
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3.7
Additional Resources
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4
Effective Business Writing
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4.1
Getting Started
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4.2
Oral versus Written Communication
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4.3
How Is Writing Learned?
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4.4
Good Writing
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4.5
Style in Written Communication
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4.6
Principles of Written Communication
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4.7
Overcoming Barriers to Effective Written Communication
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4.8
Ethics, Plagiarism, and Reliable Sources
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4.9
Additional Resources
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5
Writing
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5.1
Getting Started
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5.2
Organization
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5.3
Writing Style
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5.4
Making an Argument
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5.5
Paraphrase and Summary versus Plagiarism
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5.6
Additional Resources
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6
Business Writing in Action
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6.1
Getting Started
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6.2
Text, E-mail, and Netiquette
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6.3
Memorandums and Letters
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6.4
Business Proposal
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6.5
Report
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6.6
Additional Resources
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7
Developing Business Presentations
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7.1
Getting Started
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7.2
Before You Choose a Topic
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7.3
Choosing a Topic
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7.4
Finding Resources
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7.5
Myths and Realities of Public Speaking
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7.6
Overcoming Obstacles in Your Presentation
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7.7
Additional Resources
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8
Intrapersonal and Interpersonal Business Communication
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8.1
Getting Started
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8.2
Intrapersonal Communication
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8.3
Self-Concept and Dimensions of Self
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8.4
Interpersonal Needs
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8.5
Social Penetration Theory
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8.6
Rituals of Conversation and Interviews
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8.7
Conflict in the Work Environment
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8.8
Additional Resources
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9
Intercultural and International Business Communication
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9.1
Getting Started
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9.2
Intercultural Communication
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9.3
How to Understand Intercultural Communication
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9.4
Common Cultural Characteristics
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9.5
Divergent Cultural Characteristics
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9.6
International Communication and the Global Marketplace
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9.7
The International Assignment
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9.8
Additional Resources
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10
Group Communication, Teamwork, and Leadership
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10.1
Getting Started
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10.2
What Is a Group?
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10.3
Group Life Cycles and Member Roles
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10.4
Group Problem Solving
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10.5
Business and Professional Meetings
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10.6
Teamwork and Leadership
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10.7
Additional Resources
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