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Mastering Human Resource Management

v1.0 Derek Crews

1.5 Responsibilities and Roles in HRM

Learning Objectives

  1. Identify the responsibilities of HR managers.

  2. Explain the unique challenges faced by solo HR practitioners.

  3. Compare and contrast the HR responsibilities of line managers and HR managers.

Responsibilities of HR Managers

Three of the most significant roles of HR managers have to do with talent: attracting, developing, and retaining individuals with the right talents.

The word “TALENTS,” with the “N” popping out and sticking to a magnet.

In this section, we will first look at the overall responsibilities of HR managers in regard to managing the employee life cycle. Next, we will identify the areas that HR is usually tasked with that are broader in scope. Then we will look at the unique requirements for those individuals who have all of the HR responsibility for a small firm, or as it is sometimes referred to, an HR department of one. Finally, we will explore the HR responsibilities of line managers.

The is a model that portrays the journey of a typical employee from the time they first learn about an opening at the organization, through the recruitment and hiring process, until their employment ends. The nine stages of the ELC are: recruitment, selection, onboarding, training, development, coaching, performance appraisal, benefits administration, and separation. These nine stages can also be grouped under three overall categories of talent acquisition, talent development, and talent retention, as shown in Figure 1.3. Let’s now look at the HR responsibilities during each phase of the ELC.

Figure 1.3 Employee Life Cycle

Circular graphic illustrating the employee lifecycle.

Talent Acquisition

HR managers are responsible for overseeing all phases of the employee life cycle. During the talent acquisition phase, the focus is on attracting a qualified pool of applicants and then selecting the individuals that represent the best potential for success for each position. This includes responsibility for the following activities:

  1. Development of a staffing plan. This is based on a workforce forecast which anticipates future needs and should be driven by organizational strategy and projections, including revenue expectations, product development, market fluctuations, and other environmental changes. In this particular phase, it is crucial that HR managers work in collaboration with operational and financial managers of the organization to ensure that the staffing forecast is in alignment with company plans and strategies.

  2. Conducting a job analysis. Before recruiting individuals for hire, a thorough analysis should be conducted of the exact functions of the position and the skillsets that will be required to be successful. Job descriptions should be prepared for each position, summarizing the essential job functions and the qualifications, including the experience, educational background, and KSAOs that successful job holders should possess.

  3. Recruitment. A qualified pool of applicants should be recruited through multiple recruitment channels, which might include online job postings, social networking, college recruiting, employee referrals, and others.

  4. Selection. The best candidates should be chosen from the pool of applicants. This stage involves applicant pre-screening, assessment, interviewing, and negotiating compensation packages.

Talent Development

Once an employee has been hired, then the talent development process begins with onboarding. However, training, coaching, and other forms of development should continue as long as the employee is with the organization. The management of talent development includes:

  1. Onboarding. This is the initial orientation that the employee receives and should include job procedures, organizational policies and values, performance review processes. Another important aspect of onboarding is to help the employee to become adjusted to the setting and to feel a sense of belonging. Thus, the social aspect of onboarding (meeting other employees, mentoring, etc.) is also the responsibility of HR.

  2. Job skills training. This refers to the skills that new employees need to perform the functions of the job. During the recruitment process, the KSAOs needed for the position should have been identified, and the employees that are hired should possess those KSAOs. However, no matter how qualified the applicant, there are always specific job procedures, equipment types, computer program differences, etc. from one company to another, even within the same industry.

  3. Policy and legal training. This includes training in equal employment opportunity, sexual harassment, ethics, workplace health and safety, cybersecurity, etc. These types of training are necessary to ensure that employees are following laws and regulations and also to mitigate various types of risk.

  4. Performance management. The design of a system whereby each employee’s performance is evaluated usually comes under the responsibility of HR.

  5. Team-building activities. Teams that are cohesive, collaborative, and can manage conflict in positive ways are higher performing than those that do not work together well. Team-building activities typically focus on communications, trust, and conflict resolution.

  6. Coaching and mentoring. These development approaches are one-to-one development, as opposed to group training. While coaches and mentors are most often experienced individuals working in the same line of work as the employee, HR managers are often responsible for designing and managing coaching and mentoring programs.

Talent Retention

Retention refers to motivating employees to stay with the organization. Compensation is certainly one method, but research indicates that it is not the top motivator. One of the most effective tools in employee retention is to focus on employee engagement, thus increasing commitment to the company. Talent retention methods include:

  1. Compensation. HR managers should analyze compensation policies to ensure that they are competitive with other employers and distributed fairly among the workforce. Compensation includes anything of value that employees are given in exchange for their work. It includes pay, paid time off (PTO), contributions to retirement plans, health benefits, and tuition reimbursement.

  2. Benefits administration. Employee benefits are a form of compensation, but since they represent an important value to employees and require specific expertise to administer, the category is treated as a separate discipline within HR. Benefits may include health, dental, and vision insurance, disability insurance, health savings accounts, flexible spending accounts, employee wellness programs, and employee assistance programs (EAPs). 

  3. Supervisory training. Research studies show that the number-one factor in retention is the employee’s relationship with their supervisor. It is sometimes put this way: People do not quit their jobs, they quit their supervisor.

In addition to managing the events that occur as part of the ELC, HR managers often are responsible for a variety of organizational functions that are not directly related to talent acquisition, development, or retention. These may include:

  1. Labor relations. In companies where the employees are represented by a union, HR is responsible for compliance with the laws that regulate the organization’s labor policies and practices, including collective bargaining and handling grievances. These concepts are explained in detail in Chapter 12 “Labor Relations and Employee Rights”.

  2. Workplace health, safety, and security. The human resources of an organization deserve to be protected. HR is responsible for ensuring that workers are not exposed to an unsafe work environment or to unnecessary risks. This includes protecting them from on-the-job injury, sickness, and physical or emotional harm that might be inflicted on them by co-workers, individuals outside of the organization, or acts of nature. These responsibilities are explored in Chapter 13 “Workplace Health, Safety, and Security”.

Talent acquisition, development, and retention activities vary widely across industries. This is one aspect of the HR profession that is appealing to many people who like variety in their work. As the HR Talk feature with Lauren Billings illustrates, HR staff need to be flexible, as one never knows what they might be asked to do.

HR Talk: Lauren Billings

Vice President of Operations

Billings Productions, Inc., dba The Dinosaur Company

Our company has about 40 employees, so we are not large enough to have a full-time HR person. Of course, we do HR because every company with employees has to do HR. But here it can get confusing because HR is split between three people. One of my roles in HR is employee relations. I go out to the employees and let them to know if they need anything to contact me. However, I also have responsibilities in regard to compliance with wage and hour laws.

Our company is unique because we are the only company in the U.S. that makes animatronic dinosaurs. We can’t go look at our competitors to see how they are doing things; We just have to figure it out and build it from scratch. So that is our company culture and I think we see that in HR too. I spend a lot of time reading employment law and on the Department of Labor website and to find out what we can and can’t do. For example, I wanted to know if we could hire teenagers and I found out that we can’t and why we can’t. Our field technicians are a very unique situation because they are nonexempt employees, but often fly to where our dinosaurs are located (zoos, museums, etc., around the U.S. and even around the world). I needed to create a policy regarding how much of their travel time should be compensated and had to conduct my own research to figure out the legal requirements. It also gets complicated because they are often flying across time zones and that has to be figured into the calculations as well.

We do have a lawyer that we consult on employee policy issues. One area that is important is confidentiality agreements through which we prohibit employees from sharing our proprietary information. For example, even after someone leaves the company, they are not allowed to post any pictures of our dinosaurs or processes online. I have a bachelor’s degree but it is in Family Studies. I worked in HR at GameStop for a short time, and that’s where my initial HR knowledge was gained. But for the most part, my HR education has been self-taught. It is very difficult for me to get away during a workday to attend a seminar. I was scheduled to go to a seminar recently and I had to miss it because I had an employee shove another employee and I had to stay here to take of that situation. I have been to a few HR seminars such as employment law, but for the most part it is things that I can read or view on my own time, such as prerecorded webinars.

As a small business, our top three HR priorities are: First, payroll because if something goes wrong there, people notice it. Second is benefits because many people need help understanding how their benefits work. Third is employee relations because that impacts people’s feelings and keeping everyone happy. When we have turnover, we can’t just go hire someone from a school that trains people on how to manufacture and maintain animatronic dinosaurs, because that does not exist. We have to train them on the job, so employee relations, retention, and employee engagement are crucial to our success.

Solo HR Practitioners

In many small businesses, there is only one individual that is responsible for all of the HR functions. In these situations, individuals are often stretched beyond their capacity to deal with a wide variety of issues, regulatory requirements, training needs, etc. The solo HR practitioner is pulled in many directions and does not have the time or expertise to adequately address all of the responsibilities previously described.

SHRM recently polled small-business HR professionals and asked them to identify the top issues they face. Employee engagement was the number-one issue. One respondent said: “It is a challenge to engage employees across multiple generations and retain high performers to keep them motivated.” Their second most important issue was talent acquisition, which has become more difficult recently due to the low unemployment rate. Third, they cited effective leadership, and specifically that being a department of one, they often feel stuck doing day-to-day tasks that have to be done and do not have time to focus on the strategic aspect. These issues were followed by employee relations and the struggle to communicate effectively with employees and other organizational leaders.

So how should the solo HR practitioner handle the demands of their time? You may find it interesting to note that their top concerns have to do with engagement, acquisition, leadership, communications, and relations. With the exception of acquisition, these are all strategic or big-picture concerns. They did not cite doing payroll, managing health insurance benefits, or other day-to-day tasks as their major concerns. If you find yourself in a position as an HR department of one, then you might consider outsourcing some of the day-to-day tasks, freeing yourself up to focus on communications, leadership, engagement, and employee relations. Fortunately, there are many companies that specialize in providing these types of HR services.

HR Responsibilities of Line Managers

Who is ultimately responsible for managing human capital, and for implementing effective human resource management practices and procedures? Which managers within an organization bear the most responsibility for talent recruitment, development, and retention? Is it the , who actually supervises the employee, or is it the human resources staff? First, let’s distinguish between line and staff managers.

A line manager is a person who directly manages the employees and operations of an organization that create products and services. In a for-profit organization, these are the revenue-producing activities. Line managers are responsible for day-to-day supervision, motivation, and performance management of their direct reports. They are accountable for the results of their unit, including production and profit goals, employee turnover, and other key performance metrics. They get the praise if the team performs well, and they get the blame when things go awry. Thus, the line manager has a vested interest in almost every aspect of human resource management, including recruiting and selecting the most qualified employees, onboarding, training, performance management, and disciplinary actions.

A is a person who manages a department that serves the line managers in a support or advisory capacity by providing information and advice and ensuring compliance with government laws and regulations. Human resources, accounting, marketing, and customer service are examples of staff departments.

Line managers and HR managers should share the responsibility for talent recruitment, development, and retention. Table 1.3 summarizes some of the key HR duties of line and HR managers.

Table 1.3 The Roles of HR and Line Managers

Role of the HR Manager

Role of the Line Manager
Provide advice (serve as a consultant to line managers) Involved in the selection process
Provide support to line managers by assisting with HR functions (recruiting, testing, training and development, administering employee benefits, etc.) Conduct training and development (with assistance from HR)
HR policy and implementation Ensure productivity
Dispute resolution Supervision
Motivation
Performance appraisal
Employee discipline/discharge

You can see from these two lists that there is much overlap between the HR responsibilities of line versus staff managers. In companies with successful human resource practices, the line and staff managers have learned that they both have some responsibility for HR management and have learned to support each other to implement effective HR practices and procedures. Ideally, there is a synergistic relationship between HR and line managers. If the HR managers see themselves as strategic business partners, and they do not have an adversarial relationship, then this can free up line managers to focus on their operations and increasing revenue and productivity.

Key Takeaways

  1. The employee life cycle (ELC) is a model that portrays the journey of a typical employee from the time they first learned about an opening at the organization, through the recruitment and hiring process, and all of the stages the employee progresses through until their employment ends. The nine stages of the ELC are: recruitment, selection, onboarding, training, development, coaching, performance appraisal, benefits administration, and separation.

  2. During the talent acquisition phase, the focus is on attracting a qualified pool of applicants and selecting the individuals who represent the best potential for success for each position.

  3. Once an employee has been hired, then the talent development process begins with onboarding and then continues with ongoing job skills training, policy and legal training, performance management, team-building activities, and coaching and mentoring, as long as the individual is employed with the organization.

  4. One of the most effective tools in ensuring that employees stay with an organization in the long run is to focus on employee engagement, thus increasing commitment to the company.

  5. If you find yourself in a position as an HR department of one, then you might consider outsourcing some of the day-to-day tasks, freeing you up to focus on communications, leadership, engagement, and employee relations.

  6. Line managers and HR managers should share the responsibility for talent recruitment, development, and retention.

What Do You Think?

  1. Why are you studying human resource management? How do you plan to utilize the knowledge to be more effective in your chosen profession?

  2. Think of a time when you first started working in a new company. How would you describe the onboarding experience? What did you like about it, and what would you suggest they do differently?

  3. If you found yourself being a solo HR practitioner, what steps would you take to help juggle the many responsibilities and time demands?

  4. How should a line manager and an HR manager work together to improve recruiting, development, and retention?