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Introduction to Public Speaking
An Inductive Approach

v1.0 Mark Ward Sr.

1.6 About Picking a Topic

Learning Objectives

  1. Grasp the advantages of gradually learning the skills for selecting a speech topic.

  2. Visualize career applications for the speech topics you’ll cover this semester.

Starting you off with models to use is possible because this book and its inductive approach to public speaking differs from traditional instruction in another way. Traditionally, students are encouraged to pick their own speech topics. If a topic interests you, the theory goes, you’ll be more motivated to compose and deliver a good speech. The theory is sound—and we’ll eventually get there, but only gradually.

Choosing your own speech topic sounds appealing. But it’s a skill that requires more than simply thinking something up. Is my topic too narrow to be interesting to others? Is it too broad? If it’s too broad, how do I narrow it down? Is it a topic that I can cover in the time I’ve been allotted to speak? Can credible research be found on this topic? If there’s a lot of research out there, can I manage it all?

That’s a lot to lay on any student for their first-ever public speech. Then, too, perhaps as a new college student who’s going through a lot of changes in your life, you might simply say, “I don’t really know what topic I want to speak about—particularly since I’m scared to death at the thought of speaking!” Don’t feel bad. Lots of students struggle with not really knowing what to speak about. So, the inductive approach to public speaking addresses the skill of topic selection gradually. Here’s how it works:

  1. For your first speech, you’ll be provided a topic, “The Value of a College Education” (more about why that topic in a moment). That way, you can concentrate on building your confidence through actual speaking rather than dealing right away with the abstract thought processes that were described earlier.

  2. For your second speech, you’ll be provided a broad theme—“Major Problems That College Students Face”—but then your small group can pick a topic within that theme. Possible topics could include substance abuse, binge drinking, depression, suicide, sexual assault, or others.

  3. For your third speech, you’ll be provided a broad problem, and your small group can address the relevant topics as you see fit.

  4. Finally, once you’ve gradually mastered the skills of selecting a topic, generating main points, analyzing your audience and so on, your instructor can assign you speeches in which you’re free to choose any topic you like.

What about the reasons for your first two topics—namely the value of a college education and a major problem that college students face? In fact, these topics address a question that you (and all other public speaking students) can rightfully ask: “Why do I have to take this course? How will learning to speak benefit me someday after I graduate and in my career?” Consider the following:

  1. Someday you’ll have to explain to an employer in a job interview why your college degree makes you the right candidate. Giving your first speech on the value of a college education will give you a leg up on answering that question.

  2. Your future may include becoming a manager—and managers are concerned with company policy, not simply following it but also explaining it to others. Your second speech on major problems that college students face will involve two things: explaining the problem and putting forward policy solutions—just like you would as a manager responsible for developing and implementing policies to address company issues.

  3. By the time of your third speech, you’ll be ready to put into practice the skills needed to analyze your audience and select your topic.

These speech topics also have some key advantages that will set up you up for success. Credible research is readily available and easy to find on higher education and on major problems faced by college students. Plus, the topics are manageable within the time you’ll be allotted to prepare and deliver each speech. And the topics are relevant and interesting for your audience of college classmates.

To demonstrate the or “takeaway value” of what you’ll be learning, throughout the chapters in this book you’ll find three Real-Life Career Scenarios that illustrate professional applications for key concepts. Here, for example, are the scenarios for the first concept—how to gain your audience’s attention—that’s covered in the next chapter:

Graphic depicting Real-Life Career Scenario 1.

Long Description

Real-Life Career Scenario 1: Project team seeking approval for proposal You’re part of a project team, maybe an engineering team seeking approval for your design, or a sales and marketing team pitching a big contract proposal. When the client advertised for proposals, your firm responded and was selected as a finalist. Now your team has assembled in the client’s conference room, and the company’s executives are awaiting your presentation. As the first speaker, how would you start the presentation? “Hi, I’m Pat, and I’m here today to talk to you about our proposal . . .” OR “You can boost your profits more than 20 percent over the next three years . . .”

Graphic depicting Real-Life Career Scenario 2.

Long Description

Real-Life Career Scenario 2: Manager explaining new policy You’re a midlevel manager who must explain a new company safety policy. The division director is counting on you because implementing the policy is required by law and a key component of a larger company strategy to improve performance. The employees have gathered for the monthly division staff meeting and now fill the room. How would you start your presentation? “Okay, open your manuals to page 27 . . .” OR “What I’m about to say could save your life—by preventing one of the most common accidents in the workplace today.”

Graphic depicting Real-Life Career Scenario 3.

Long Description

Real-Life Career Scenario 3: Candidate interviewing for job You’re at a job interview. It’s a dream job. You really want this job. And the interviewer asks, “So, tell me, what good is your college degree? After all, we have other applicants with more experience.” How would you start presenting yourself? “Well, I took lots of courses in my major and earned a 3.5 GPA . . .” OR “I learned a lot about my field. But I also learned to communicate well and think critically so that I can be an asset as an employee and contribute to a great organization.”

Key Takeaways

  1. Your first speech topic, “The Value of a College Education,” will help you explain to a potential employer why your college degree makes you a good job candidate.

  2. Your second speech topic, “Major Problems That College Students Face,” is similar to professional presentations where you must explain a problem and put forward policy solutions.

Exercise

  1. Discuss the Real-Life Career Scenarios and apply them to your own intended career.