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Introduction to Public Speaking
An Inductive Approach

v1.0 Mark Ward Sr.

Preface

Introduction to Public Speaking: An Inductive Approach brings a fresh, new, even revolutionary approach to the basic course in public speaking. For decades, public speaking has traditionally been taught using a deductive approach. All the parts of a finished public speech are explained and then students are expected from their first attempt to compose and deliver a full speech.

But in this book, you’ll find an innovative inductive approach. Students learn and practice each part of a public speech—introduction, conclusion, main points, transitions, and so on—one at a time as they gradually build, skill by skill, up to a full speech.

This solves the problem of speech anxiety by breaking down the work into manageable small chunks. Students start by delivering short segments of a minute or two each, following models they’re provided, and thus experience initial success. And by practicing one speech segment or skill at a time, students better retain the instruction.

This process is aided by grading rubrics incorporated into Introduction to Public Speaking: An Inductive Approach that function as easy-to-use checklists. Students know exactly what’s expected and instructors have a baseline for quick scoring and feedback.

While there are numerous introductory public speaking textbooks on the market, the traditional deductive teaching method has changed little. For that reason, public speaking instruction is primed for a new approach—one geared to today’s “digital native” students who are  often accustomed to short bites and uncomfortable with exposure in face-to-face settings.

The book’s inductive teaching method lends itself equally to student success at four-year institutions, community colleges, and even high school settings where students are taking speech courses for college credit. Consider the following:

  1. Most freshman students are not speech or communication majors and are taking (and dreading) the introductory public speaking course only because it’s required. They want a teaching method that makes public speaking easy by spelling out exactly what’s expected of them and by reducing public speaking anxiety.

  2. Regional public universities and community colleges strive to make postsecondary education accessible and enroll large numbers of first-generation students whose college readiness is sometimes minimal. An inductive, skill-by-skill approach to teaching public speaking enhances these students’ success.

  3. At large research universities, the basic course in public speaking is often taught by graduate teaching assistants (TAs) who are lack training in speech instruction. An inductive, skill-by-skill approach that spells out exactly what’s expected of students makes it easier for TAs to effectively teach the course and grade student speeches.

  4. The same is true for institutions where the public speaking course is conducted as a large lecture section taught by a faculty member, combined with labs facilitated by TAs. The skill-by-skill approach, guided by grading rubrics that serve as easy-to-follow checklists, provides a common baseline for the lecturer, TAs, and students.

  5. Growing numbers of institutions offer public speaking courses online, a trend accelerated by the COVID-19  pandemic. Because instructors are not available face-to-face to answer questions, online students need precise guidelines and manageable tasks, which the inductive approach provides.

In piloting the inductive method for the public speaking course, I surveyed my students about their experiences and received rave reviews:

Question: In what ways, if any, did you benefit this semester from the inductive method? In what ways, if any, were you disadvantaged?

Feedback:

  • This gave me the ability to learn the importance of each area and how to properly utilize them. No disadvantage. This is a spectacular way to learn public speaking.

  • Practicing each part of the speech separately helped me gain an enormous amount of confidence. I did not feel the big pressure.

  • The inductive method proved to be incredibly beneficial because we learned step-by-step and were able to retain the building blocks to develop a speech.

  • Students who are not great public speakers are given the chance to build up experience with smaller speeches and this lowers their apprehension. 

  • From giving us the inductive method in parts, the speech template was easy to follow and understand. The inductive method made the course more readily understandable.

Question: Did the grading rubrics help you? Why or why not?

Feedback:

  • This essentially served as a checklist to make sure my speech had the right content. 

  • Yes, the rubrics were incredibly detailed and full of information. This helped me keep up-to-date on expectations and also detailed how assignments were to be completed.

  • The rubrics were clear and permitted easily understood feedback.

  • The rubrics absolutely helped. We can prepare with precision.

  • It was not confusing to understand when the professor handed back the graded rubrics. It was yet very detailed for the student to know the expectations.

Question: Did the model introductions, conclusions, and outlines help you? Why or why not?

Feedback:

  • Yes, this set the baseline over how a speech was to be conducted and listed the required elements that make a speech. These models were also a reference throughout the semester.

  • Yes! The models were helpful in understanding the flow of a speech as well as development of points, visual aids, and overall delivery!

  • These models detailed how each section should be laid out. It was easy to visualize and implement the same model onto my own speech.

  • This probably helped me out the most. Through models you have something to work up to. 

  • Yes, the models helped 100%. More than likely I will use these for future professional speeches.

These responses demonstrate how students readily pick up on and value the inductive approach’s method of breaking down speeches into manageable chunks, allowing students to learn each speech part separately with the aid of models and rubrics, and then gradually building up to full speeches.

In most public speaking courses, a full speech is students’ first prepared assignment. And most textbooks begin with a chapter on “Your First Speech” that asks students to prepare a full speech right away. These textbooks also put the “abstract” parts of a speech—audience analysis, topic selection, research, thesis, organization of points—before the “mechanics” of actual speaking. This method forces beginning students (who are often non-majors) to think abstractly about public speaking from the start, when they have limited interest and readiness to do so.

By contrast, Introduction to Public Speaking: An Inductive Approach provides a fresh approach to sequencing. Students begin with the more easily grasped “mechanics” of short speech segments. They learn one part (introduction, conclusion, main points, etc.) of a speech at a time, and they build confidence. Along the way, they gain familiarity with model practices before tackling “abstract” tasks.

The book is laid out so that each successive speech assignment gradually adds more skills for students to master. In essence, Introduction to Public Speaking: An Inductive Approach inverts the sequencing so that the hands-on tasks of actual speaking come first and the abstract concepts are gradually added later, rather than vice versa.

Yet Introduction to Public Speaking: An Inductive Approach is still based on the classic fundamental concepts of public speaking. The material itself is comparable to what you already teach—the fundamentals you know are all there—but concepts are resequenced for higher impact with today’s students. Thus, the book is eminently and easily usable by instructors.

The format of Introduction to Public Speaking: An Inductive Approach incorporates model introductions and model conclusions, model outlines, models for other speech components, and worksheets for class exercises. Also, three master rubrics—for the written outline, speech content, and speech delivery—appear throughout the book as a constant baseline to guide students’ step-by-step progress through the checklists provided in the rubrics.

In summary, Introduction to Public Speaking: An Inductive Approach brings a fresh approach to the course in public speaking. Other textbooks use the traditional deductive approach, in which students are expected to deliver full speeches from the start. However, Introduction to Public Speaking: An Inductive Approach breaks down the speech into its component parts and has students learn them one at a time as they gradually build toward preparing and delivering a full speech.

In this way, by breaking down the work into manageable small chunks, speech anxiety is reduced and skills learned are better retained. Concrete tasks precede abstract concepts. Grading rubrics serve as easy-to-use checklists, and students know exactly what’s expected and instructors have a baseline for quick scoring and feedback.

As an instructor, you’re passionate about public speaking and excited to share that passion with your students. You know that the ability to speak and communicate well will greatly enhance their careers and enrich their personal lives. Introduction to Public Speaking: An Inductive Approach removes barriers to sharing your passion with your students and sets your students up for success!

Supplements

Introduction to Public Speaking: An Inductive Approach v1.0 is accompanied by a robust supplements program that augments and enriches both the teaching and student learning experiences. The author personally prepared all of the supplements to ensure accuracy and full alignment with the book’s narrative. Faculty should contact their FlatWorld sales representative or FlatWorld support at support@flatworld.com for more information or to obtain access to the supplements upon adoption.

Sample Syllabi

Sample syllabi based on either 16-week or 10-week terms provide useful templates that help new adopters transition from their current course textbook to Introduction to Public Speaking: An Inductive Approach v1.0. Faculty can download the syllabi from the FlatWorld website or they can be obtained by contacting your local FlatWorld representative or FlatWorld support (support@flatworld.com).

Instructor’s Manual

The instructor’s manual (IM) includes a chapter outline and possible responses to the exercises that appear at the end of each subsection in the text to encourage students to more deeply engage with course material.

PowerPoint Slides

PowerPoint Slides organized by chapter include a concise and thorough outline, a list of Learning Objectives, and figures, rubrics, and tables contained in the text. These slides work well for both face-to-face and online learning environments, enliven lectures, and stimulate class discussions. Adopters can use the slides as composed to support lectures or customize and build upon them to suit their particular teaching goals.

Test Item Files

FlatWorld is pleased to provide a computer-generated test program powered by the leading assessment provider Cognero to assist instructors with selecting, randomizing, formatting, loading online, or printing exams. Please contact your local FlatWorld representative or FlatWorld support (support@flatworld.com) for more information or to request the program.

FlatWorld Homework

Accompanying author-reviewed FlatWorld Homework for this text is provided in an easy-to-use interface. Multiple choice, fill-in-the-blank, matching, and other question types are available for use and are all auto-gradable. Students who utilize the homework questions should see their performance improve on examinations that are given using the Test Item File questions that accompany this book.

Online Quizzes and Flashcards

Author-created Quiz questions and Flashcards for student self-evaluation are organized by chapter and section and embedded in the online version of the book. Students can use the Quizzes and Flashcards to test themselves on their comprehension by section as they read and learn, once they have completed a chapter, or for test review.